Pleady Branding Aitheantas Branda by Katsumi Tamura

Pleady Branding Aitheantas Branda by Katsumi Tamura is a highly esteemed winner of the very prestigious 2020 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2020

Pleady Branding Aitheantas Branda

by Katsumi Tamura

Client: Good Morning Inc

Duais Cré-umha A' Design Award Winner in Grafaic Category

29,478

Verified Award Winner

Verify Award Status for #90561

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pleady Branding Aitheantas Branda

Is clár aitheantais branda é Branda Pleady a cruthaíodh do mhonaróir speisialaithe téipeála. Clúdaíonn an clár ainm an bhranda, lógó an bhranda, pacáistíocht, suíomhanna gréasáin, catalóga táirgí, scannáin bhranda agus stainníní taispeántais trádála. Ceanglaíonn an t-ainm na focail play agus ready. Tá an chumarsáid tógtha timpeall ar an sluán Tape or Lose agus ar phríomhíomhá reathaí baininscní, spreagtha ag an líne a ritheann tríd an lógó. Léiríonn dath buí-uaine an bhranda an fócas ar lúthchleasaithe. Coinníonn bainistíocht dathanna dath an bhranda comhsheasmhach ar pháipéar, ar scannán agus ar scáileáin.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Pleady Branding Aitheantas Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Pleady Branding Aitheantas Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Pleady Branding Aitheantas Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
Dimensions & Packaging: Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
Tags: Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
Production Technology: Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
Design Challenge: Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
Inspiration: The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
Project Duration: PLEADY launched in July 2019.
Operation Flow: We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
Team Members: Creative Director: Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida