DIY Spice Blends by Chef Heidi Oidis Dhigiteacha Na Meán Sóisialta by Lize-Marie Swan

DIY Spice Blends by Chef Heidi Oidis Dhigiteacha Na Meán Sóisialta by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dearadh Fógraíochta Competition Category.

AirgeadFógraíocht· 2020

DIY Spice Blends by Chef Heidi Oidis Dhigiteacha Na Meán Sóisialta

by Lize-Marie Swan

Client: Unilever Food Solutions

Duais Airgid A' Design Award Winner in Fógraíocht Category

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Colors

The Design

About DIY Spice Blends by Chef Heidi Oidis Dhigiteacha Na Meán Sóisialta

Chuir Unilever Food Solutions de chúram ar an gCócaire cónaitheach Heidi Heckmann (Cócaire Custaiméirí Réigiúnach, Cape Town) 11 oideas uathúil Spice Blends a chruthú ag baint úsáide as Raon Spíosra Robertsons. Mar chuid den fheachtas “Our Journey, Your Discovery” ba é an smaoineamh íomhánna agus dearaí uathúla a chruthú ag úsáid na gcomhábhar seo d’fheachtas spraíúil ar Facebook. Gach seachtain cuireadh Spice Blends uathúil an Chef Heidi ar fáil mar Facebook Canvas Posts a raibh na meáin saibhir ann. Tá gach ceann de na h-oidis seo ar fáil le híoslódáil iPad ar shuíomh Gréasáin UFS.com.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh DIY Spice Blends by Chef Heidi Oidis Dhigiteacha Na Meán Sóisialta Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh DIY Spice Blends by Chef Heidi Oidis Dhigiteacha Na Meán Sóisialta ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh DIY Spice Blends by Chef Heidi Oidis Dhigiteacha Na Meán Sóisialta a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Dimensions & Packaging: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Tags: advertising, Art Direction, photography, illustration,
Production Technology: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Inspiration: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Project Duration: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Team Members: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew