Borboleta Príomhfheidhm: Córas Branda by Juan Eugenio Mallo Camera

Borboleta Príomhfheidhm: Córas Branda by Juan Eugenio Mallo Camera is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dearadh Grafach Competition Category.

AirgeadGrafaic· 2020

Borboleta Príomhfheidhm: Córas Branda

by Juan Eugenio Mallo Camera

Client: Balko Argentina S.a

Duais Airgid A' Design Award Winner in Grafaic Category

45,613

Verified Award Winner

Verify Award Status for #91454

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Borboleta Príomhfheidhm: Córas Branda

Is córas branda é Borboleta a cruthaíodh do dhá líonra stáisiúin pheitril a bhaineann leis an ngrúpa úinéirí céanna sa Bhrasaíl. Feidhmíonn Dislub san oirthuaisceart agus feidhmíonn Equador sa tuaisceart, agus coinníonn an dá líonra a n-ainmneacha féin. Nascann siombail chomhroinnte i gcruth féileacáin an dá bhranda le chéile. Tagraíonn an féileacán do chlaochlú agus d'athnuachan, agus meabhraíonn a imlíne freisin scáthchruth chríoch na Brasaíle. Úsáidtear trí dhath, ceann do gach cuideachta agus tríú dath dá n-aontas. Tá an lógó tógtha ar ghreille bunaithe ar mhodúil.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Borboleta Príomhfheidhm: Córas Branda Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Borboleta Príomhfheidhm: Córas Branda ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Borboleta Príomhfheidhm: Córas Branda a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Dimensions & Packaging: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Tags: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Production Technology: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Design Challenge: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Research: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Inspiration: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Project Duration: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Operation Flow: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Team Members: Juan Eugenio Mallo Camera
Diego Adrián Beas