Coreintive Feidhm: Aitheantas Corparáideach by Donggyun Kang

Coreintive Feidhm: Aitheantas Corparáideach by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dearadh Grafach Competition Category.

AirgeadGrafaic· 2020

Coreintive Feidhm: Aitheantas Corparáideach

by Donggyun Kang

Client: Coreintive

Duais Airgid A' Design Award Winner in Grafaic Category

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Verified Award Winner

Verify Award Status for #91595

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Colors

The Design

About Coreintive Feidhm: Aitheantas Corparáideach

Is éard atá i Coreintive ná dearadh aitheantais chorparáidigh a cruthaíodh do ghníomhaireacht dearaidh. Is giorrúchán ar Core in Creative é an t-ainm. Sa mharc focal, déantar an litir dheireanach E a scáthánú agus a nascadh leis an gcéad litir C chun cruth lúibín a chruthú. Cuirtear ciorcal taobh istigh den lúibín chun an croí atá istigh a léiriú. Tagraíonn an ciorcal do luachanna amhail féidearthacht, uathúlacht, inscálaitheacht agus lánpháirtiú. Tá an t-aitheantas tógtha ar thrí theanga móitíf bunaithe ar na litreacha C, O agus E. Cuireadh an tionscadal i gcrích i bPoblacht na Cóiré.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Coreintive Feidhm: Aitheantas Corparáideach Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Coreintive Feidhm: Aitheantas Corparáideach ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Coreintive Feidhm: Aitheantas Corparáideach a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Coreintive has the meaning of generating core in creative. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter. The core, which is a base of all creative, is combined with creative and forms an integrated circle shape as s result. Put into C and E, it completes the final symbol shape. Coreintive's corporate identity design consists of 3 motif languages which are C, O, E.
Dimensions & Packaging: Coreintive's corporate identity design consists of 3 motif languages which are C, O, E. Motif type A which is symbol C and E combined, and motif type B are joined together, and they become the key combination of motif generate.
- Symbol Motif
Type A : application of symbol C and E
Type B : application of symbol O
Tags: Core, Value, Communication, Creative, Branding, Identity
Production Technology: We give shape to directions the brand views and found the brand's identity through varied questions and attention such as potential, intrinsic, expandable, immanent, integrated characters that the brand has. Based on that, we put the brand's original core, and we establish brand identity design to let the brand communicate with the world.
Design Challenge: We paid special attention to give shape to the thoughts we had to express overall design. We refined and simplified our thoughts rather than simply make beautiful things aesthetically. And we paid particular attention and put effort to find the right point that thoughts matched exactly as design.
Research: To create the concept of 'contain', we reversed the last letter 'E' from CoreintivE to the left and right and combined the inverted E with the first letter, C.
Afterward, we expressed core be contained in that space as a circle. It represents the essential value that businesses must have in order to become a good brand, such as possibility, uniqueness, scalability, philosophy, integration, etc.
Inspiration: Coreintive was developed as an abbreviation of "Core in Creative." Beyond merely a design agency that seeks aesthetic, our mission is to identify the core values of client companies and to integrate them into convincing brand designs. This will is shown through the logo and slogan of Coreintive. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: Understanding services a brand provides, a way the brand looks at the world and a strategy of how to convey them are needed to let the brand communicate with the world. our process for this proceeds with communicating with clients, considering inside and out, doing a great deal of research, creative imagination. We give shape to directions the brand views and found the brand's identity through variated eyes and questions such as potential, expandable, integrable characters that the brand has.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim