Antme Aitheantas Corparáideach by Donggyun Kang

Antme Aitheantas Corparáideach by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 Duais Iarainn A' Design Award in Dearadh Grafach Competition Category.

IarannGrafaic· 2020

Antme Aitheantas Corparáideach

by Donggyun Kang

Client: Ant:me

Duais Iarainn A' Design Award Winner in Grafaic Category

14,445

Verified Award Winner

Verify Award Status for #92227

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Antme Aitheantas Corparáideach

Is clár aitheantais chorparáidigh é Antme a cruthaíodh do bhranda a dhearann agus a dhíolann éadaí madraí agus a chuireann ranganna ar fáil d'úinéirí agus dá madraí compánaigh. Ceanglaíonn an lógó duine agus madra atá tarraingthe mar chiorcail, ag cur in iúl an ceangal idir daoine agus madraí. Athdhéantar an móitíf agus cuirtear le chéile í chun patrúin a chruthú a leathnaíonn amach ina go leor foirmeacha éagsúla. Cuirtear na patrúin i bhfeidhm ar phacáistíocht táirgí, ar sholáthairtí gnó agus ar mheáin ar líne. Tá sé mar aidhm ag an aitheantas carachtar cairdiúil a chur in iúl in éineacht le saineolas an bhranda.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Antme Aitheantas Corparáideach Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Antme Aitheantas Corparáideach ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Antme Aitheantas Corparáideach as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Antme's brand orientations are amusement bonding, adorable design and eternal friendship. In Antme's logo system, values that the brand pursues are well melted, so the brand logo shape is completed.
Dimensions & Packaging: Antme not simply sells dog clothing, but also designs dog clothing themselves and offers various classes for customers and their precious companion dogs. Antme was born with the genuine brand value, and based on that the project was worked.
Tags: Antme, CI, BI, Corporate Identity, Brand Identity, Branding
Production Technology: Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of a circle. This motif is assembled and combined to extend into various forms of the pattern. These patterns apply to the type of on-offline media that Antme meets the world.
Design Challenge: We did a lot of research to find graphics to emphasize the brand's expertise while matching cute logo. We developed such graphics by focusing on the meaning of connection.
Research: We created a graphic with the meaning of connection to create a variety of application designs used within the brand. It has been applied to packages that contain products and to supplies that are needed for business.
Inspiration: Antme's business can't exist without a fundamental love for a dog. Therefore, we expressed the logo that combines the mind that connects man to dogs and the clothing of Antme as the final brand identity.
Project Duration: The project started in December 2018 and finished in March 2019 in Republic of Korea.
Operation Flow: Antme's visual graphic means communion between a dog and a person. Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of circles.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim