Lada 2050 Príomhfheidhm: Leabhar Ealaíne by Anna Kravchenko

Lada 2050 Príomhfheidhm: Leabhar Ealaíne by Anna Kravchenko is a highly esteemed winner of the very prestigious 2020 Duais Cré-umha A' Design Award in Dearadh Clóite Competition Category.

Cré-umhaCló· 2020

Lada 2050 Príomhfheidhm: Leabhar Ealaíne

by Anna Kravchenko

Client: Moscow Polytech

Duais Cré-umha A' Design Award Winner in Cló Category

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Colors

The Design

About Lada 2050 Príomhfheidhm: Leabhar Ealaíne

Téacs an Leabhair: Is leabhar ealaíne é Lada 2050 a chuireann i láthair torthaí comórtais idirnáisiúnta do mhic léinn maidir le soghluaisteacht na todhchaí. Tá 264 leathanach sa leabhar agus formáid 265 faoi 235 milliméadar aige, le cluaisíní istigh, agus tá laminéadú marbhánta ar an gclúdach. Treoraíonn córas comharthaíochta atá bunaithe ar thrí thaobh de chiúb, a sheasann do thrí scoil dearaidh, an léitheoir tríd an ábhar. Scarann leaththeidil mhíre na sé fhoireann óna chéile. Léirítear sceitsí, léaráidí agus céimeanna múnlaithe in ord. Leanann an scéim dathanna dath mhúnla feithicle na bhfinnealaithe.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Lada 2050 Príomhfheidhm: Leabhar Ealaíne Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Lada 2050 Príomhfheidhm: Leabhar Ealaíne ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Lada 2050 Príomhfheidhm: Leabhar Ealaíne riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For presentation at the First Moscow Design Biennale, it was decided to collect the results of the international competition Lada 2050 in ArtBook. The competition was organized in the form of teamwork, and in the ArtBook it was necessary to reveal all the stages of the competition.Thus, a complex of visual identification elements was created. The developed system of elements and color solutions reveals the tasks and design decisions of the Lada 2050 contest.
Dimensions & Packaging: ArtBook format is 265x235 mm. inside flaps 235x80 mm. The cover has matte lamination. Number of pages 264. The ArtBook is made up in 2 weeks.
Tags: future vision, mobility, vehicle, artbook, design school, Lada
Production Technology: To create navigation, a sign system was proposed. Three sides of the cube in the projection were taken as the basis of the project sign, like the three design schools. These elements formed the basis for the creation of further signs of the navigation system. The primary color was the color of the finalist's vehicle model. To distinguish the participants from 6 teams, valves were proposed as mini content. They include participants, mini-models, team curators and a university. 20 internal titles contain illustrations of the phased process of creating and painting the final vehicle model.
Design Challenge: Illustrations and sketches of 35 students were selected and systematized for the artbook. It explanation and preservation a new vision on how a future vehicle could look like. A precision and understandable heading system makes it easy to navigate through the publication. Its an attempt to answer questions that million people think about. How would the world change around us? What are the future technologies and materials? How will they affect the car appearance and the way we use it?
Research: The main manifest of this project is based on three main
words, that were the basis of all project: future, mobility,
human. The appearance of the ArtBook was influenced by the final model of the vehicle, like sings to navigation system and used color scheme.
Inspiration: Project Lada 2050 future mobility vision is a new vision from students from 3 design schools together with Lada brand, on how a future vehicle could look like. Its an attempt to answer questions that millions of people think about. How would the world change around us? What are the future technologies and materials? How will they affect the car appearance and the way we use it?
Project Duration: The project began in March 2017 in Moscow and ended in April 2017 in Moscow, and was exhibited at the First Moscow Design Biennale in April 2017. All the machines used in the ArtBook were prepared by students of MAMI, Academy named after Stieglitz and the Finnish University of Design in Lahti. Sponsor and ideological inspirer is Lada brand.
Operation Flow: The competition Lada 2050 future vision project was conducted among 35 students from 3 universities. The ArtBook includes a description of the project, huge number of various types of sketches and stages of modeling a conceptual mode of transport. The navigation system has been created for the orientation of ArtBook using signs infographic. Internal bookmark half-title have been added for 6 teams for easier orientation. The last section is dedicated to the finalist model. The color scheme is based on the main color model finalist.
Team Members: Art Director: Anna Kravchenko
Design Team Leader: Nikita Tereshin
Visualization Team Leader: Maria Kondratieva