Unto Communication Tool Aitheantas Corparáideach le Unto

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Unto Communication Tool Aitheantas Corparáideach le Unto.

IarannGrafaic· 2020

Unto Communication Tool Aitheantas Corparáideach

le Unto

Cliant: Unto

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Grafaic

11,263

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #92669

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Unto Communication Tool Aitheantas Corparáideach

Is córas aitheantais chorparáidigh é Unto Communication Tool atá tógtha timpeall ar chárta ainm inroinnte. Tomhaiseann an cárta 9 gcoimhéad ar 5.4 coimhéad agus tá an fhaisnéis teagmhála chéanna clóite dhá uair air, aon bhloc amháin clóite bunoscionn os cionn an chinn eile. Roinneann líne pollta ghearrtha bháis an dá bhloc, ionas gur féidir an cárta a stróiceadh ina dhá leath. Coinníonn an sealbhóir cuid amháin agus tugann sé an chuid eile uaidh, rud a chiallaíonn gur féidir le cárta amháin teacht i dtír ar dhara teagmhálaí. Áirítear leis an aitheantas freisin bileog páipéir nuachtáin agus cumhdach bulláin clóite a úsáidtear le haghaidh pacáistithe.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh Unto Communication Tool Aitheantas Corparáideach Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Unto Communication Tool Aitheantas Corparáideach ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Unto Communication Tool Aitheantas Corparáideach as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
Toisí & Pacáistiú: Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
Clibeanna: Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
Teicneolaíocht Táirgthe: UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
Dúshlán Deartha: The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
Taighde: The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
Inspioráid: Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
Fad an Tionscadail: The project started in July till September 2019, in Taipei.
Sreabhadh Oibríochta: The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
Baill Foirne: Ming Hsi Chou
Ching Yi Angela Chang
Creidiúintí Íomhá: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.