Taste Connnection X Mála Ilfheidhmeach by Chinhua Huang and Chad Fan

Taste Connnection X Mála Ilfheidhmeach by Chinhua Huang and Chad Fan is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dearadh Gabhálais Competition Category.

AirgeadGabhálais· 2020

Taste Connnection X Mála Ilfheidhmeach

by Chinhua Huang and Chad Fan

Client: TAGather Goods Co., Ltd

Duais Airgid A' Design Award Winner in Gabhálais Category

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Colors

The Design

About Taste Connnection X Mála Ilfheidhmeach

Is mála ilfheidhmeach é Taste Connection X ar féidir é a úsáid mar mhála droma, mar mhála teachtaire nó i bhfoirm bagáiste oscailte. Tá an mála déanta de PVC uiscedhíonach atá clóite le patrún a chumascann lógónna de bhrandaí tae mboilgeog atá coitianta ó Thaiwan. Gearrtar gach píosa go randamach as rolla atá clúdaithe le stríoca ildaite, mar sin níl an chomhdhéanamh dathanna céanna ag aon dá mhála. Cruthaítear an cruth trí fhilleadh, gan gearrthacha breise, agus sainíonn strapa cadáis inchoigeartaithe le cló saincheaptha gach modh. Feidhmíonn an dearadh freisin mar chuimhneachán ar radhairc sráide Taipei.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Taste Connnection X Mála Ilfheidhmeach Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Taste Connnection X Mála Ilfheidhmeach ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Taste Connnection X Mála Ilfheidhmeach a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With brand motto of making bag as "portable urban impression from Taiwan", the pattern on the water proof PVC material has blended the most popular bubble tea brand logos from Taiwan.

Each bag is made of fabric randomly cut from the roll filled up with colorful stripes, not a single bag would have identical color way to others. With no additional cut, the design is giving the shape by folding into different forms, whereby each respective function is well defined.
Dimensions & Packaging: Backpack mode: W36cm x H38cm (can fit A4 documents, 13"~15" laptop)
messenger bag mode: W36cm x H24cm
Fully open luggage mode: W 36cmx H92cm
Tags: backpack, messenger bag, waterproof bag, travel bag, color fashion
Production Technology: We use waterproof PVC(high quality synthetic leather) as material which passed SGS exam.

The cotton strap is custom-made with our design print. With adjustable strap, the bag can be turn into different forms.
Design Challenge: In order to ensure no two bags have identical print composition but still stylish, we have to carefully choose the area to be shaped into 3-D form.
Research: Our core brand value is to discover all the high potential daily materials and turn them into valuable design goods. Starting from Taipei, for the long run, we plan to work with cities from all over the world whereby each city images and locally unique materials can be discerned and applied, therefore cultural economies can be cultivated.
Inspiration: The bubble tea drinks started from Taiwan and now have been well-received globally. Taipei street scene is largely made up of colorful signs and waterproof canopy. Combined with these two signature elements from Taiwanese daily surroundings, the design is not only a stylish bag but also a souvenir best presents where it comes from.
Project Duration: N/A
Operation Flow: N/A
Team Members: Brand Director: Chinhua(Andrew) Huang
Designer: Chad Fan
Image Credits: Photographer: An Chen
Video: Chun-Yu Chen