Ór Grafaic · 2020

The Moment Féilire 2020

by Xiutao Fu

Duais Óir A' Design Award 2020 in Grafaic
CLIENT: Mattenai
Estimated Number of Design Views: 62,060
Verification code 89E40F68D6 · Verify this award

View at A' Design Award Press Release

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About The Moment Féilire 2020

Tarraingíonn Féilire an Nóiméid inspioráid ó sheaneagna Théarmaí Solártha na Síne agus ó Leabhar an Eaglaiseora sa Bhíobla. Cuireann sé machnamh ar nádúr míshuaimhneach na sochaí comhaimseartha agus meabhraíonn sé do dhaoine gach séasúr a aithint agus luach a chur leis an lá atá inniu ann. Sa dearadh nua seo, tá an mhí clóite i lár an leathanaigh, agus tá na dátaí leagtha amach feadh stuaic ghrádáin. De réir mar a rothlaíonn na dátaí agus na stuaiceanna ar dheiseal timpeall ar an lár, téann siad i léig de réir a chéile—a bhuí leis an bpáipéar trédhearach—ag spreagadh an tsmaoineamh fhileata go bhfuil an tsíoraíocht déanta suas de shraith nóiméad láithreach.

About the Duais Óir A' Design Award

Bhuaigh an dearadh The Moment Féilire 2020 Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh The Moment Féilire 2020 ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh The Moment Féilire 2020 mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Press Kit

Unique Properties: Based on the concept of enjoying the moment, there is a new design expression to show dates in this project. Month is printed in the centre of the page while every date is shown on a gradient arc. Dates and arcs rotates clockwise around it and fade away due to the translucence of tracing paper, which poetically illustrates present and impending loss of time. The Chinese 24 solar terms and daily mottos are highlight of The Moment to strengthen concept and remind people to enjoy the moment.
Dimensions & Packaging: 185mm x 94mm x 46.5mm
Tags: Calendar, Chinese Twenty-four Solar Terms, Daily Motto, Enjoy The Moment, MATTENAI
Production Technology: The Moment calendar is produced by high level printing and manufacturing technologies, including . The temperature and humidity were strictly control in the whole process of printing Color testing for pages of solar terms were carried out several rounds to ensure accuracy. Moreover, the high requirement of folding and binding ensures paper alignment for design excellence. The easily-torn line on each page provides a smooth user experience.
Design Challenge: The first challenge is to present ancient wisdom about time in contemporary style and minimalism. Designer carefully design the layout of each page, which enable users clearly read the date and motto instead of being interrupted by information of another pages. Afterwards, it spends 6 months to test and choose parchment as final material of inside pages by comparing dozens of paper and considering transparency as well as producibility. The printing process must be dry to avoid the shape change of paper by high humidity.
Research: Enjoying the moment is a simple truth but easily forgotten, as well as the ancient wisdom of Chinese 24 Solar Terms. Therefore, it is a good chance to look back our cultural as the research background of this project. Designer collected images from ancient poetry of each solar term and chose tradition color to finish 24 illustrations about the Solar Terms. Moreover, many great classic in the world (such as Bible) are also worthy to learning, from which the daily motto on each page be selected.
Inspiration: Fast-paced lifestyle in China forces many people to race against the clock and brings anxiety more than accomplishment. However, we run to problems when we try to beyond the limitation of time. Everything has its own time and we should do things in proper time. The traditional Chinese 24 Solar Terms shows seasonal change to guide farm work and daily lives. The ancient wisdom inspired me to design a calendar, which could remind people to know the season, follow the time and enjoy the moment.
Project Duration: The project started in August 2018 in Shanghai and finished in September in 2019 in Shanghai.
Operation Flow: Tearing off a page means time has passed. Next translucent pages could be seen indistinctly just like the coming days. This interaction express that we could neither prolong the past nor touch the future. In other words, the only thing we really have is nowness, is now. In that case, we should enjoy the moment rather than regret for the irreversibility or worry about the uncertainty. The other interesting operation is that users could see rotation of the gradient arc when they jump calendar pages quickly (same principle as frame-by-frame animation). We live in the moment while time is infinite, but eternity is a series of moments.
Patents: Copyright belong to Shanghai Shapher Network Technology Co., Ltd, 2019
Image Credits: Echo Chen, 2019