BLunch Príomhfheidhm: Mála Lóin Inslithe by Valeria Zerbo

BLunch Príomhfheidhm: Mála Lóin Inslithe by Valeria Zerbo is a highly esteemed winner of the very prestigious 2020 Duais Cré-umha A' Design Award in Dearadh Gabhálais Competition Category.

Cré-umhaGabhálais· 2020

BLunch Príomhfheidhm: Mála Lóin Inslithe

by Valeria Zerbo

Client: Pinapple New York

Duais Cré-umha A' Design Award Winner in Gabhálais Category

14,473

Verified Award Winner

Verify Award Status for #93319

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BLunch Príomhfheidhm: Mála Lóin Inslithe

Téacs Leabhair: Is mála lóin inslithe é BLunch atá deartha do mhná a bhfuil laethanta oibre fada acu. Coinníonn dhá chuas an bia agus na riachtanais phearsanta scartha óna chéile. Coinníonn cuas fairsing inslithe le sip lárnach lón nó sneaiceanna, agus coinníonn cuas caol le sip ag an mbarr míreanna laethúla. Cosnaíonn líneáil dhíonuisce ar shileadh é, agus folaíonn fuáil trasna an éadaigh an teicstíl inslitheach inmheánach. Cuirtear póca sleamhnáin seachtrach ar fáil freisin. Déantar an mála de láimh san Iodáil as leathar grán iomlán agus éadach fite Iodálach, a roghnaíodh as a n-uigeacht agus a marthanacht.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh BLunch Príomhfheidhm: Mála Lóin Inslithe Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh BLunch Príomhfheidhm: Mála Lóin Inslithe ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh BLunch Príomhfheidhm: Mála Lóin Inslithe riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: B-Lunch is a dual compartment insulated bag that lets women carry food but is also highly work appropriate and looks stylish at dinner afterwards. Cleverly organized, its two compartments separate essentials from food: a waterproof barrier stops leakages and the stitching detailing through the fabric hides the internal insulating textile.
It s made of high quality materials, leather and an Italian woven fabric, chosen for its texture and durability, new to the fashion industry.
Dimensions & Packaging: MATERIALS:Italian woven fabric sustainably produced and chosen for its durability, Italian leather from premium tanned hides, Insulating layer,
Internal waterproof lining.
SIZE: H 29 x W 27 x D 15.5 Unfolded.
DETAILS:Zip closures, Dual compartments,External slip pocket.
Handmade in Italy.
Tags: Stylish Lunchbag, Dual compartment carry in one, Insulated lunchbag, Pinapple New York lunchbags
Production Technology: Each handbag is carefully handcrafted in Italy with high quality materials, full grain leather and Italian woven fabric, by skilled artisans, ensuring durability and luxury.
Design Challenge: The hardest part of the process for the birth of BLunch was to find a factory with experienced artisans to handmade all lunch bags. As the founder looked for a factory to produce the first collection,
she knew she needed not just a person who could produce it, but more importantly a partner who could understand our mission behind it.
Being Italian from birth, she knew that her region Veneto is a place of precious, skilled craftsmanship as well as beautiful leather. Fortunately, the factory owner was inspired by her story and decided to start a collaboration.
Research: Our research included design sketches, sample development in New York City, market researches for competitors and price points, factory researches for sourcing and production. We found out the need for high quality, stylish and functional lunch bags for working women. In terms of researching tools, we used Google analytics. A short market research was made at the beginning to see the availability of similar products, through google, social networks.
Inspiration: The bag is designed to be a dual compartment in one for women who fit a lot in their day: commute, lunch plus late events.
The designer moved to New York and after spending a long time moving around the city, the need of a clever kind of lunch bag became apparent. She then decided to give shape to her idea of a stylish bag to carry healthy or favorite food and essentials, with a better compartments organization.
Project Duration: The project started in New York at the end of 2018 and the launch of the website in September 2019 signaled the birth of Pinapple New York.
Operation Flow: Our Lunchbag is flexible and stylish enough to be by women side at lunchtime or on shoulder at events.
An insulated spacious compartment with a zip access in the middle stores lunch or snacks and a slim compartment with a top zip access keeps all essential bits and pieces.