Lovely Xinjiang Aithint Amhairc Bialainne by Jie Yang

Lovely Xinjiang Aithint Amhairc Bialainne by Jie Yang is a highly esteemed winner of the very prestigious 2020 Duais Iarainn A' Design Award in Dearadh Grafach Competition Category.

IarannGrafaic· 2020

Lovely Xinjiang Aithint Amhairc Bialainne

by Jie Yang

Client: Decelent

Duais Iarainn A' Design Award Winner in Grafaic Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Lovely Xinjiang Aithint Amhairc Bialainne

Is í Lovely Xinjiang aithint amhairc bialann mhór in Urumqi, Xinjiang. Tarraingíonn an dearadh ar cheardaíocht áitiúil Uigiúrach maidir le brící a mheilt agus a cheangal le chéile, mar a fheictear ar dhromchlaí foirgneamh traidisiúnta. Tarraingítear eilimintí cultúrtha an réigiúin mar bhloic ghrafacha shimplí agus ceanglaítear le chéile iad chun figiúirí níos mó a chruthú. Seasann gach bloc do chultúr éagsúil, agus le chéile cruthaíonn na bloic pictiúr amháin iomlán. Cuirtear an aithint i bhfeidhm ar fud na bialainne, ina bhfuil 56 seomra príobháideacha, gach ceann acu bunaithe ar théama traidisiúin náisiúnta. Is é is aidhm leis ná ilchultúir Xinjiang a chur i láthair mar aon iomlán amháin.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Lovely Xinjiang Aithint Amhairc Bialainne Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Lovely Xinjiang Aithint Amhairc Bialainne ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Lovely Xinjiang Aithint Amhairc Bialainne as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The customer is a Xinjiang restaurant which integrates style interpretation, cultural and creative products and featured catering. The difficulty of this project is to express the culture of dozens of different nationalities in one place and to integrate them into a whole. The designer's inspiration comes from the tiling process of the local Uygur building surface. Designers make various elements of Xinjiang into various shapes through The form of Uighur brick grinding butt joint technology. The patchwork represents the multi-cultural and inclusive mentality of Xinjiang's opening up.
Dimensions & Packaging: The project covers a total area of 17000 square meters, with 56 private rooms and 6 large and small performance and translation halls. Each private room is a theme with national characteristics to express people's harmonious coexistence.
Tags: Multi ethnic, multi-cultural, National craft, Brick grinding and butt joint, Catering culture,National cultural integration
Production Technology: After receiving this project, the designer team came to Xinjiang for cultural investigation. Designers grasp elements from the process of "grinding bricks for joints" in local buildings, Draw all kinds of figures, and completes the visual image design of the whole restaurant. Only by using "on-site processing" and "factory production and on-site installation" can the project be promoted at the same time.
Design Challenge: The most difficult part is: how to use visual elements to integrate more than 50 different ethnic cultures in Xinjiang into a whole, and finally we express the feeling of different ethnic groups coming together through "Brick grinding and butt joint" technology.
Research: Considering the industry attributes of customers, it is a large-scale Xinjiang restaurant integrating style interpretation, cultural and creative products and featured catering. It not only provides delicious food, but also undertakes the responsibility of promoting Xinjiang culture. Xinjiang has dozens of different nationalities. The eastern and Western cultures meet here. So it takes a lot of effort to express so many elements in the same place. The designer team refined a slogan: "Xinjiang is very big, it's enough to come here". It fits the characteristics of the project well. But how should visual elements be reflected? Designers found that all the building surfaces in Xinjiang have extremely exquisite brick collage patterns, which are seamlessly spliced into a perfect figure by hand polished bricks, which is very close to the restaurant's characteristics of "integrating cultures of different nationalities". Therefore, the designer team started with “rubbed brickwork” elements to create this magnificent Xinjiang restaurant project. After the completion of the project, it has been highly appreciated by all sectors of society, and each nation can see its own culture here.
Inspiration: Designer get inspiration from the unique traditional craft of grinding bricks and butt joints of local buildings. Designer following the form of grinding brick splicing, various cultural elements in Xinjiang are made into various graphics. The splicing blocks represent multiculturalism, but also represent the inclusive mentality of Xinjiang's opening to the outside world. Each Square block represents a different culture. Together, they form a picture of "World Solidarity", which reconnects the world through the new silk road.
Project Duration: The project started in February 2017 in Urumqi, Xinjiang, was completed in June 2018, and officially operated in January 2019.
Operation Flow: In the process of implementation, traditional craftsmen from Xinjiang were invited to present the unique Xinjiang national handicraft technology perfectly in the interior decoration of the restaurant, and to create a unique Xinjiang national atmosphere by combining modern high-tech props such as acoustic, photoelectric and so on.
Team Members: JieYang