Mosaic Portrait Póstaer Scannáin by Cinch Culture Media

Mosaic Portrait Póstaer Scannáin by Cinch Culture Media is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dearadh Grafach Competition Category.

AirgeadGrafaic· 2020

Mosaic Portrait Póstaer Scannáin

by Cinch Culture Media

Client: Cinch 浅葱

Duais Airgid A' Design Award Winner in Grafaic Category

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Verified Award Winner

Verify Award Status for #93881

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mosaic Portrait Póstaer Scannáin

Scaoileadh an scannán ealaíne "Mosaic Portrait" mar phóstaer coincheapa. Insíonn sé go príomha scéal cailín a ndearnadh ionsaí gnéis uirthi. De ghnáth bíonn meafar an bháis agus siombail an chastity ag bán. Roghnaíonn an póstaer seo an teachtaireacht “báis” a cheilt taobh thiar de staid chiúin agus mhín cailín, chun aird a tharraingt ar an mothúchán níos láidre atá taobh thiar de thost. Ag an am céanna, rinne an dearthóir eilimintí ealaíne agus siombailí moltach a chomhtháthú sa phictiúr, rud a d’fhág go raibh smaointeoireacht agus iniúchadh níos fairsinge ar shaothair scannáin.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Mosaic Portrait Póstaer Scannáin Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Mosaic Portrait Póstaer Scannáin ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Mosaic Portrait Póstaer Scannáin a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This film mainly tells the story of a girl who has been sexually assaulted. Based on the estrangement and living space of human beings, which has both realistic style and illusion metaphor. The creative core of the poster is to cover the head of the victim with a white cloth, White usually has the metaphor of "death", whether this "death" is reflected in the forced end of youth or other aspects. In the background of gecko and fallen glass bottle, there is water coming out, Daisy, goldfish, suggesting "violence, sex, virginity of a girl".
Dimensions & Packaging: 75x105cm
Tags: Movie,Poster,Inspiration,Design,Painting
Production Technology: Mainly use computer drawing software such as Photoshop to draw and create directly.The title of the film is handwritten font, scan the handwritten title to the computer for modification and adjustment.
Design Challenge: The most challenging obstacle is the compatibility of subjective thinking and commercial publicity. To overcome this difficulty, we need to further refine its core meaning, stand in the film project, the work itself, and the audience's multiple perspectives for in-depth thinking and integration, and get creative recognition and support.
Research: We integrate artistic elements and suggestive symbols into the poster, so that the content displayed in the poster will attract the public to have more in-depth aesthetic thinking, and continue the open interpretation and discussion of the film itself, so as to achieve the commercial effect of the film, and at the same time, provide the possibility for the diversified direction of the film poster display.
Inspiration: This art Film named Mosaic Portrait,as concept poster has been released.In a very metaphorical way mainly tells the story of a girl who has been sexually assaulted.I choose to use the quiet atmosphere to highlight a kind of violence and coldness.Create a sense of alienation through a painting style similar to Edward hopper.I choose to use behind a girl's quiet and gentle state to hint the information of "death" and make sharp contrast.To some extent, this "silent" emotion is more serious.
Project Duration: The project started in May 26 2019 in BeiJing and finished in June 16, 2019 in BeiJing. Released as a concept poster for the film on June 17, 2019 in BeiJing.
Operation Flow: We try different creative expressions. Visual presentation, metaphorical expression, aesthetic thinking, etc. So that the film can not only properly convey the content that it wants to express, but also broaden the breadth of expression horizontally, trigger thinking and discussion, while achieving the commercial purpose, attract more deep-seated aesthetic thinking, and provide more possibilities for the diversified display of movie posters.
Team Members: Xiaomeng Sun
Yuzhe Fu
Wenwen Sun
Yang Liu
Kefan Chen