Terark Dearadh Aitheantais Amhairc by Tong Wen

Terark Dearadh Aitheantais Amhairc by Tong Wen is a highly esteemed winner of the very prestigious 2020 Duais Iarainn A' Design Award in Dearadh Grafach Competition Category.

IarannGrafaic· 2020

Terark Dearadh Aitheantais Amhairc

by Tong Wen

Client: Tong Wen

Duais Iarainn A' Design Award Winner in Grafaic Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Terark Dearadh Aitheantais Amhairc

Is aitheantas amhairc é Terark atá deartha do chuideachta teicneolaíochta a sholáthraíonn seirbhísí próiseála sonraí móra. Tá an dearadh bunaithe ar mhaitrís phointí atá comhcheangailte le roinnt dathanna grádáin. Cruthaíonn pointí atá ceangailte go réidh an litir T, an chéad litir d'ainm na cuideachta. Cuireadh il-scáthaitheoirí grádáin ar fáil, ionas gur féidir an t-aitheantas a chur in oiriúint d'úsáidí éagsúla. Soláthraíodh clófhoireann shaincheaptha agus patrún ponc freisin le húsáid i gcló agus in ábhair eile. Cuireadh an t-aitheantas i bhfeidhm ar bhróisiúir, ar bhliainiris, ar chártaí ainm agus ar bhuidéil uisce.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Terark Dearadh Aitheantais Amhairc Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Terark Dearadh Aitheantais Amhairc ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Terark Dearadh Aitheantais Amhairc as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Dimensions & Packaging: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Tags: Technology, branding, identity, logo, font
Production Technology: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Design Challenge: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Research: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Inspiration: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Project Duration: This project took 3 month from end to end. Main design part was done in San Francisco.
Operation Flow: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.