Macy’s App Redesign Príomhfheidhm: Feidhmchlár Siopadóireachta Soghluaiste by Willy Lai and Dave Torres

Macy’s App Redesign Príomhfheidhm: Feidhmchlár Siopadóireachta Soghluaiste by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dearadh Soghluaiste Competition Category.

AirgeadSoghluaiste· 2020

Macy’s App Redesign Príomhfheidhm: Feidhmchlár Siopadóireachta Soghluaiste

by Willy Lai and Dave Torres

Client: Macy's

Duais Airgid A' Design Award Winner in Soghluaiste Category

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The Design

About Macy’s App Redesign Príomhfheidhm: Feidhmchlár Siopadóireachta Soghluaiste

Book Text: Feidhmchlár siopadóireachta soghluaiste is ea Macy's App a rinneadh a athdhearadh in 2019 le haghaidh gléasanna Android agus iOS. Ligeann an feidhmchlár do chustaiméirí táirgí faisin, áilleachta agus tí a bhrabhsáil agus a cheannach ó ghuthán cliste nó táibléad. Tá an leagan amach glan agus simplí, agus baineann sé leideanna amhairc as meáin faisin agus táirgí teicneolaíochta tomhaltóra. Tacaíonn uirlisí ceamara-bhunaithe le scanadh agus íoc, agus ligeann gnéithe réaltachta breisithe do chustaiméirí réamhamharc a fháil ar tháirgí sula gceannaítear iad. Bunaíodh an t-athdhearadh ar thaighde fairsing úsáideoirí agus ar aiseolas ó chustaiméirí, agus mhéadaigh rannpháirtíocht úsáideoirí tar éis an tseolta.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Macy’s App Redesign Príomhfheidhm: Feidhmchlár Siopadóireachta Soghluaiste Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Macy’s App Redesign Príomhfheidhm: Feidhmchlár Siopadóireachta Soghluaiste ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Macy’s App Redesign Príomhfheidhm: Feidhmchlár Siopadóireachta Soghluaiste a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Dimensions & Packaging: We developed native apps for Android and iOS platforms.
Tags: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Image Credits: Images courtesy of Macys.