Macy’s Website Comhéadan Suímh Ghréasáin by Willy Lai and Dave Torres

Macy’s Website Comhéadan Suímh Ghréasáin by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dearadh Comhéadain Competition Category.

AirgeadComhéadan· 2020

Macy’s Website Comhéadan Suímh Ghréasáin

by Willy Lai and Dave Torres

Client: Macy's

Duais Airgid A' Design Award Winner in Comhéadan Category

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The Design

About Macy’s Website Comhéadan Suímh Ghréasáin

Is comhéadan miondíola ar líne é Suíomh Gréasáin Macy's a ligeann do chustaiméirí na táirgí a chuireann Macy's ar fáil a bhrabhsáil agus a cheannach. Rinneadh an suíomh gréasáin a athdhearadh mar fhreagra ar aiseolas ó chustaiméirí, rud a d'fhág leagan amach glan agus simplí a bhí spreagtha ag na meáin faisin agus táirgí teicneolaíochta tomhaltóirí. Ligeann teicneolaíochtaí gréasáin fhreagracha rochtain trí ríomhairí glúine, táibléid agus fóin chliste. Threoraigh taighde fairsing an obair, lena n-áirítear suirbhéanna úsáideoirí, agallaimh, tástáil A/B agus tástáil inúsáidteachta. Cuireann an struchtúr níos simplí caoi ar an bpróiseas ceannaigh agus feabhsaíodh rannpháirtíocht na n-úsáideoirí.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Macy’s Website Comhéadan Suímh Ghréasáin Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Macy’s Website Comhéadan Suímh Ghréasáin ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Macy’s Website Comhéadan Suímh Ghréasáin a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.