Flora Léaráid by Cynthia Turner is a highly esteemed winner of the very prestigious 2020 Duais Iarainn A' Design Award in Dearadh Grafach Competition Category.

IarannGrafaic· 2020

Flora Léaráid

by Cynthia Turner

Client: Alexander & Turner Studio

Duais Iarainn A' Design Award Winner in Grafaic Category

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Verified Award Winner
Verify Award Status for #94870

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Colors

The Design

About Flora Léaráid

Is léiriú fantaisíochta í Flóra chun cruthaitheacht agus scéalaíocht an ealaíontóra a chur chun cinn, ag léiriú bláthanna an mhicribhiota gastrointestinal atá toirchithe ag an timpeallacht gastrach maistreadh. Taispeántar an bláthanna le peitil Bacteroidetes, Bifidobacteriam, agus Enterococcus, brístí Lactobacillus agus stamens de Enterococcus faecalis suite ar gais Escherichia coli. Tagann an bláth féin chun cinn ar gais Clostridium. Ceanglaíonn Bacillus Cereus, baictéir fhada i gcruth slat ina gcéim arthomitus le snáithíní leis an epitheliiam stéigeach, fásann siad go filamentously, agus sporulate.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Flora Léaráid Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Flora Léaráid ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Flora Léaráid as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creating a visual pun on the idea that gastric flora might be blossoming flowers in the digestive tract, the artist set out to create a flower composed of the bacteria found in the gut.
Dimensions & Packaging: 17.5" x 12", 350 dpi, tiff
Tags: medical illustration, biomedical artist, visual science, pharmaceutical advertising, biotechnology advertising
Production Technology: Created using Cinema 4D, a 3D modeling program, and Photoshop on a Mac.
Design Challenge: Creating a flower that both looked like a flower, but was also easily recognized as being constructed of recognizable bacteria required a creative balance between the two.
Research: The artist researched the common bacteria, called flora, of the gut. The artist studied electron micrographs depicting these different bacteria, and created 3D models of the different bacteria. The artist arranged the 3D-modeled bacteria to construct a flower, using different bacteria for different parts of the flower. The churning gastric juices and primordial environment of the gut comprises the environment from which the flower grows. The flower springs forth from the microvilli found in the lining of the small intestine.
Inspiration: The artist is a certified medical illustrator working in the advertising and marketing of the pharmaceutical and biotechnology industries. Self promotional work created for clients, and prospective clients, is a chance to promote the artist's creativity, artistry and storytelling skills in visual science.
Project Duration: The project was in development for three weeks at the artist's studio in Santa Rosa Beach, Florida, USA.
Operation Flow: The illustration is meant to be enjoyable and memorable by playing on the pun of gastric flora.
Patents: Copyright belongs to Cynthia Turner, 2019.
Photograph Copyright belongs to Victor Joseph Stefanchik, 2019.
Video Copyright belongs to Cynthia Turner, 2020.
Video Sound Copyright belongs to Artist Matt Harris, Composer Mat Steiner 2020.
Image Credits: Illustrator Cynthia Turner, Flora, 2019.
Image No. #2: Illustrator Cynthia Turner, Flora, 2019.
Image No. #3: Illustrator Cynthia Turner, Flora, 2019.
Image No. #4: Illustrator Cynthia Turner, Flora, 2019.
Image No. #5: Illustrator Cynthia Turner, Flora, 2019.
Portrait Photograph, Josef Victor Stefanchik, 2019.
Video Cynthia Turner, Flora, 2020.
Video Sound, Emotional and Inspiring, Artist Matt Harris, Composer Mat Steiner, 2020.