Holystone Recruitment Féiniúlacht Branda by Triangler Co., Ltd.

Holystone Recruitment Féiniúlacht Branda by Triangler Co., Ltd. is a highly esteemed winner of the very prestigious 2020 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2020

Holystone Recruitment Féiniúlacht Branda

by Triangler Co., Ltd.

Client: Triangler Co., Ltd.

Duais Cré-umha A' Design Award Winner in Grafaic Category

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Verified Award Winner

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Colors

The Design

About Holystone Recruitment Féiniúlacht Branda

Tá Holystone ina sholáthraí comhpháirteanna leictreonacha le 40 bliain. Cruthaítear na heilimintí píle cearnacha ag baint úsáide as a gcuid táirgí agus luachanna, rud a chabhraíonn le Holystone a neart agus a teicneolaíocht uathúil a thaispeáint do na céimithe. Cuimsíonn na hiarrachtaí brandála dearadh an lógó, póstaeir, léinte, doiciméid, maisiúcháin mboth, paimfléid, agus bronntanais, go léir dírithe ar achomharc láidir a chruthú. Is siombail iad na carachtair a bhfuil súile móra oscailte acu ar an gcuardach do chomhaltaí ionchasacha, ag déanamh comparáide idir earcú daoine cumasacha agus iniúchadh ar dhoimhneacht na farraige.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Holystone Recruitment Féiniúlacht Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Holystone Recruitment Féiniúlacht Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Holystone Recruitment Féiniúlacht Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The piling square elements are made with Holystone's products and values, which help Holystone to show the strength and unique technology to the graduates. Logo, poster, shirts, documents, booth decoration, pamphlets, and gifts are all included to build up a strong attraction. The characters with big eyes wide open are looking for potential members, just as recruiting the talented people is like searching under the sea.
Dimensions & Packaging: Following are visual applications :
DM: Width 450mm x Height 450mm
bag: Width 260mm x Height 350mm
stickers: Width 85mm x Height 85mm
stand poster: Width 880mm x Height 1350mm
Tags: brand identity, event identity, recruitment visual, visual communication
Production Technology: Triangler uses geometric elements and modern techniques to attract college students with a younger corporate image.
Design Challenge: The electronic industry tends to convey a rational and technological impression, so it is hard for a company to obtain a unique feature among competitors. Triangler tries to transform company products into a young and humorous design, and thus creates a refreshing visual image for Holystone recruitment.
Research: The designers visited the client’s factory to have a complete understanding of their production process and transform production steps and products with flat design.
Inspiration: Holystone is a leading electronic component provider for 40 years in Taiwan. It’s been 10 years since the last time they participated in campus job fairs. The new HR department needs a brand new strategy and image to be known to university students so as to stand out from their competitors. Triangler takes this recruiting activity as a brand identity, meant to be extended and run for the next couples of years.
Project Duration: The project started and finished 2018 in Taipei, Taiwan, and the same visual design has been applied for annual campus recruitments in 2019 and 2020.
Operation Flow: This visual design is applied to campus recruitment fairs, including booth signs, flags, banners, leaflets, L folders, stickers, and interactive games.
With the consistent young image, students can distinguish Holystone with a strong impression in recruitment fairs .
Team Members: Designer: Chi-Yao Tang, Chun-Yao Huang, Yi Wang
Design Manager: Hsiang-Chia Wu
Image Credits: PHOTO:Chi-Yao Tang