Route Póstaer by Adao Liu is a highly esteemed winner of the very prestigious 2020 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2020

Route Póstaer

by Adao Liu

Client: Personal Project

Duais Cré-umha A' Design Award Winner in Grafaic Category

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Verified Award Winner

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Colors

The Design

About Route Póstaer

Is póstaer é Route a cruthaíodh mar thionscadal clóghrafaíochta scoile. Rinneadh taighde allamuigh sa chathair chun cruthanna litreacha barántúla a thaifeadadh. Roghnaíodh script scríofa de láimh galánta a fuarthas ar veain mar inspioráid. Is é an stríoc dhúbailte a d'fhág marcóirí ar an dromchla lonrach a chruthaíonn príomhtheanga amhairc an phóstaeir. Tagraíonn an t-ainm Route don ghrianghraf inspioráide, a tógadh ó charr ag gluaiseacht, agus don dá líne, a mheabhraíonn na rianta a fhágann rothaí. Léiríonn an póstaer deiridh gluaiseacht agus treo.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Route Póstaer Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Route Póstaer ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Route Póstaer riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a school typography project. After conducting field research exploring authentic typefaces in the city, the elegant handwritten font on a van was chosen as the inspiration. The double stroke left by markers on the glossy surface is the main visual language in the design.
Inspiration: The project was named as “Route” partially because the inspiration photo was shot from an Uber, and also the double lines may remind people of the ruts left by wheels. This concept is applied in the final poster design.

Read the Press Release