Korea Sport Coach Federation Brandáil Agus Féiniúlacht Amhairc by Yena Choi and Jinha Seo

Korea Sport Coach Federation Brandáil Agus Féiniúlacht Amhairc by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2020

Korea Sport Coach Federation Brandáil Agus Féiniúlacht Amhairc

by Yena Choi and Jinha Seo

Client: Korea Sport Coach Federation

Duais Cré-umha A' Design Award Winner in Grafaic Category

13,836

Verified Award Winner

Verify Award Status for #98641

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Korea Sport Coach Federation Brandáil Agus Féiniúlacht Amhairc

Is rannán spóirt Cóiré é KSCF a bhailíonn saineolaithe a bhaineann le spóirt lena n-áirítear imreoirí gníomhacha agus iar-imreoirí foirne náisiúnta, cóitseálaithe agus úinéirí foirne spóirt. Tarraingítear lógó an chroí ón ais XY, a léiríonn euphoria agus adrenaline an lúthchleasaí, tiomantas agus gean an chóitseálaí dá bhfoirne agus an grá ginearálta don spóirt. Tá ceithre phíosa bhfreagra ar lógó an chroí: cluas, saighead, cos agus croí. Siombailíonn an chluas éisteacht, siombalíonn an tsaighead sprioc agus treo, samhlaíonn an chos cumas, agus samhlaíonn an croí paisean.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Korea Sport Coach Federation Brandáil Agus Féiniúlacht Amhairc Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Korea Sport Coach Federation Brandáil Agus Féiniúlacht Amhairc ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Korea Sport Coach Federation Brandáil Agus Féiniúlacht Amhairc riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Dimensions & Packaging: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Tags: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Production Technology: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Design Challenge: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Research: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspiration: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Project Duration: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Operation Flow: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Patents: Trademark 2020 Yena Choi, James Kim
Team Members: B for Brand Creative Team
Image Credits: B for Brand Creative Team