Mitsubishi eK X (Cross) Bróisiúr by Tomohira Kodama

Mitsubishi eK X (Cross) Bróisiúr by Tomohira Kodama is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dearadh Fógraíochta Competition Category.

AirgeadFógraíocht· 2020

Mitsubishi eK X (Cross) Bróisiúr

by Tomohira Kodama

Client: Mistubishi Motors

Duais Airgid A' Design Award Winner in Fógraíocht Category

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Verified Award Winner

Verify Award Status for #98866

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mitsubishi eK X (Cross) Bróisiúr

Is bróisiúr é Mitsubishi eK X a cruthaíodh do charr kei crosaí. Cuireann an bróisiúr an fheithicil i láthair mar mhúnla dlúth le carachtar SUV, stíliú gníomhach agus ídiú íseal breosla. Leanann an leagan amach an coincheap Cute Beast a threoraigh dearadh seachtrach an chairr freisin. Úsáidtear meascán dána buí agus dubh chun aird a tharraingt ó chéadamharc. Taispeántar gach gné feidhme agus feidhmíochta in ord soiléir. Rinneadh an bróisiúr chun teacht ar chustaiméirí ar mian leo rud éigin nua a thriail.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Mitsubishi eK X (Cross) Bróisiúr Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Mitsubishi eK X (Cross) Bróisiúr ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Mitsubishi eK X (Cross) Bróisiúr a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: eK X is a crossover model that incorporates the SUV taste distinctive to Mitsubishi Motors. Its design embodies Mitsubishi’s brand message Drive your Ambition and powerful driving performance with low fuel consumption is featured. This vehicle was developed to reflect the target customers insights wanting to challenge something new with an inquiring mind.
This brochure was designed to communicate special fascination of eK X, a new crossover SUV variant kei car completely.
Inspiration: Developed to a Cute Beast concept, eK X exterior styling projects an SUV taste with the active, playful presence that is distinctive to Mitsubishi Motors.
This brochure was also designed based on the same concept of Cute Beast.
This vehicle has an attractive aura. With this idea, we decided to use a bold color combination of yellow and black to draw people’s attention at a 1st glance.
Also we tried to emphasize fascination of eK X by showing individual function and performance.

Read the Press Release