Gan Song Príomhfheidhm: Aitheantas Amhairc Branda by Biwei Zhu

Gan Song Príomhfheidhm: Aitheantas Amhairc Branda by Biwei Zhu is a highly esteemed winner of the very prestigious 2020 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2020

Gan Song Príomhfheidhm: Aitheantas Amhairc Branda

by Biwei Zhu

Client: Gan Song

Duais Cré-umha A' Design Award Winner in Grafaic Category

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Colors

The Design

About Gan Song Príomhfheidhm: Aitheantas Amhairc Branda

Téacs an Leabhair: Is aitheantas amhairc branda é Gan Song a cruthaíodh do bhranda speisialtóireachta ó cheantar Mayang na Síne. Tá spreagadh an dearaidh bunaithe ar thírdhreach an cheantair agus ar chultúr Miao. Cruthaíonn línte míne d'éagsúlacht tiúis cruth na sléibhte agus na hAbhann Jinjiang. Léiríonn cailín ag gáire, í gléasta i ngúna traidisiúnta Miao, an fómhar agus an dóchas. Cuirtear an t-aitheantas i bhfeidhm ar bhróisiúir, ar chártaí, ar chlúdaigh litreach, ar phacáistíocht agus ar fhógraíocht amuigh faoin aer, agus úsáidtear priontáil scragaill, greanadh, gearradh léasair agus órú ann. Tá gach patrún veicteoraithe, rud a chiallaíonn gur féidir an t-aitheantas a phriontáil ag aon mhéid.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Gan Song Príomhfheidhm: Aitheantas Amhairc Branda Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Gan Song Príomhfheidhm: Aitheantas Amhairc Branda ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Gan Song Príomhfheidhm: Aitheantas Amhairc Branda riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual image of Gansong brand is designed based on the cultural characteristics and image of Mayang area.The conception of Gansong brand culture originates from the scenery of Mayang area and the figure image of Miao girls. In Mayang, there is a river called Jinjiang River, with clear water and green mountains on both sides. The combination of mountains and water gives birth to the most wonderful landscape of nature. This soil and water is rich in selenium based mineral elements, which is not only beneficial to health, but also makes the long-term fruit fragrance along the Jinjiang River. Therefore, this river is also known as the mother river, and this area is also known as the hometown of longevity. The main vision of Gansong's brand image is to depict the mountain and river of Mayang with the original shape of Jinjiang River and the line arrangement, and to show the harvest and hope with the smiling image of a girl with Miao characteristics. We can better promote the sales of commercial mode and promote local national culture through specialty brands.
Dimensions & Packaging: This visual image design is suitable for all sizes of printed products, such as cards, brochures, envelopes, packaging and advertisements, while accurately conveying the brand vision. All patterns are vectorized, and the colors have been calculated for an identical yield for diffirent print with the different variations.
Tags: GanSong, Brand, Visual Design, Graphic Design, Culture, Illustrator
Production Technology: The whole set of visual image is applied to brochures, cards, envelopes, packages, outdoor advertisements, etc. Foil and embossing printing, laser cutting, gilding and so on are used in the process.
Design Challenge: The main challenge is to design an accurate and reasonable visual image to reflect the core concept of local culture. The image of mountain and water seems simple, but in fact, it contains rich changes in lines. These textures are unified in the dark tone and have the effect of concave and convex through the processing of embossing printing. At the same time, the design of all these images is vectorization, which is convenient for processing and making in various situations.
Research: The difference between the created brand and other brands is that the product is packaged on the basis of regional culture as a visual creation, which makes the product more humanistic. We believe it is more suitable for the market.
Inspiration: Gansong brand is a specialty brand of Mayang. Its visual image design is inspired by the geomorphic characteristics and Miao culture of Mayang area in China. We use fine and varied lines to combine the ups and downs of mountains to capture the characteristics of selenium rich regions, and describe the local cultural spirit promoted by the image of Miao girls. "Gan song" literally means praising landscape and life.
Project Duration: The project started and finished in 2019 in Changsha City,China
Operation Flow: The visual image of Gansong brand is based on the regional culture of Mayang. This set of visual images has been applied to brochures, packaging, advertisements, card postcards, etc. Early concept is the focus of the project, because it is necessary to properly express the image of the region. We hope to promote the local culture through the design with human feelings, and to a certain extent, to promote the local commercial operation.
Patents: Copyrights belong to Wilbur Studio/Gan Song, 2019.
Team Members: Design Director：Biwei Zhu
Executive director:Xiang Liu
Illustrator：Xiujuan Tan
Copywriter：Wei Liu
Support company：Han brand.
Image Credits: Wilbur Studio