Strange Sraith Póstaeir by Danyang Ma is a highly esteemed winner of the very prestigious 2020 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.

Cré-umhaGrafaic· 2020

Strange Sraith Póstaeir

by Danyang Ma

Client: Pratt Institute

Duais Cré-umha A' Design Award Winner in Grafaic Category

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Colors

The Design

About Strange Sraith Póstaeir

Tá Strange deartha le haghaidh taispeántas roinne Institiúid Pratt a tionóladh in 2019, ag plé an chaidrimh idir an staid ghreannmhar i gcomortas seasaimh agus an pheirspictíocht éagsúil is féidir le lucht féachana a fháil. Nocht greann grinn seasamh beoga faoin gcaoi a mbraitear go difriúil le sáruithe i measc aitheantais chomhchoiteanna. Tá an tionscadal seo bunaithe ar thaighde cainníochtúil agus cáilíochtúil. Spreagann an feachtas peirspictíochtaí trasnaí agus athruithe sóisialta atá á ndéanamh ag athruithe sa chomhoibriú.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Strange Sraith Póstaeir Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Strange Sraith Póstaeir ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Strange Sraith Póstaeir riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Strange is designed for a departmental exhibition Pratt Institute held in 2019, discussing the relationship between humorous situation in a stand-up comedy and the different perspective audiences can get. Stand-up comedy has revealed a vivid instance of how violations are perceived differently among collective identities. This project is based on quantitative and qualitative research. The campaign provokes intersectional perspectives and undergoing social changes driven by shifts in collaboration.
Dimensions & Packaging: 279mm x 431mm
Tags: Poster, Diagram, Infographic
Inspiration: I used the mathematical concept of XYZ axis, associated with the factors of 'time', 'emotion', and 'violation', to create a diagram visual style for the poster.
Project Duration: The project started in March 2019 in Brooklyn and finished in April 2019 in Brooklyn.
Team Members: Independent

Read the Press Release