Miltos Feidhm: Aitheantas Branda, Pacáistiú le Yuta Takahashi

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2020 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Grafach é an dearadh Miltos Feidhm: Aitheantas Branda, Pacáistiú le Yuta Takahashi.

AirgeadGrafaic· 2020

Miltos Feidhm: Aitheantas Branda, Pacáistiú

le Yuta Takahashi

Cliant: Miltos

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Grafaic

50,553

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #99373

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Miltos Feidhm: Aitheantas Branda, Pacáistiú

Miltos ná dearadh aitheantais branda agus pacáistithe do bhranda seacláide. Leathnaíonn an coincheap smaoineamh na bpónairí go barra chuig cur chuige crainn go barra a leagann béim ar aroma an chacao. Tá an pacáiste déanta de pháipéar mín gorm dorcha le próiseáil glioscarnach, vearnais a chuireann patrún síoda in iúl agus stampáil scragaill óir. Osclaíonn an cás cosúil le clúdach leabhair agus coinníonn sé cárta cairte blaistí a mhíníonn gach blas go mion, mar a dhéantar le fíon. Tá an bosca sórtála bunaithe ar íomhá de chás leabhar. Tacaíonn an dearadh le taithí bhranda shocair d'aosaigh.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Miltos Feidhm: Aitheantas Branda, Pacáistiú Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Miltos Feidhm: Aitheantas Branda, Pacáistiú ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Miltos Feidhm: Aitheantas Branda, Pacáistiú a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.
Toisí & Pacáistiú: Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch
Chocolate package: Width 4 x Depth 0.5 x Height 4inch
Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch
Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch
Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch
Clibeanna: Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan
Teicneolaíocht Táirgthe: The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.
Dúshlán Deartha: Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.
Taighde: They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.
Inspioráid: There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.
Fad an Tionscadail: This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.
Sreabhadh Oibríochta: The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.
Paitinní: Copyrights belong to Yuta Takahashi, 2020
Baill Foirne: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Programmer: Takashi Sasahara
Creidiúintí Íomhá: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020