Wild Cook Advertising Póstaer by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising Póstaer by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 Duais Iarainn A' Design Award in Dearadh Fógraíochta Competition Category.

IarannFógraíocht· 2020

Wild Cook Advertising Póstaer

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

Duais Iarainn A' Design Award Winner in Fógraíocht Category

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Colors

The Design

About Wild Cook Advertising Póstaer

Tá fógraíocht ar cheann de na codanna is tábhachtaí de tháirge a chur i láthair. Le go mbeidh siad in ann dearadh a chur i láthair, ba cheart go dtuigfeadh dearthóirí príomhghnéithe an dearaidh agus d’fhonn é a chur i láthair ar bhealach ealaíonta, caithfidh siad díriú ar na gnéithe is tábhachtaí dá chuid. Is é an dearadh a chuirtear i láthair póstaeir fógraíochta do tháirge a thugann difriúil scents tobac ó ábhair nádúrtha a dhó go réidh agus sin an fáth gur áitigh na dearthóirí ábhair nádúrtha a dhó agus an deatach ag teacht astu. Ba é rún na ndearthóirí a bhfiosracht faoin bhfógraíocht a spreagadh.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Wild Cook Advertising Póstaer Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Wild Cook Advertising Póstaer ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Wild Cook Advertising Póstaer as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration: The project started in September 2019.
Team Members: Ladan Zadfar
Mohammad Farshad
Image Credits: Ladan Zadfar and Mohammad Farshad