Fido Dido House by 7UP Free Prìomh Ghnìomh: Stàladh Branda Eòlas-turais by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Thachartasan agus Thachartasan Competition Category.
UmhaTachartas· 2020
Fido Dido House by 7UP Free Prìomh Ghnìomh: Stàladh Branda Eòlas-turais
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
Duais Umha A' Design Award Winner in Tachartas Category
Verified Award Winner
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About Fido Dido House by 7UP Free Prìomh Ghnìomh: Stàladh Branda Eòlas-turais
Teacsa an Leabhair: Tha Taigh Fido Dido na stàladh branda dà latha a chaidh a chruthachadh ann an Covent Garden ann an Lunnainn. Bidh an dealbhadh ag eadar-theangachadh saoghal dà-thoiseachail dubh is geal a' charactair Fido Dido gu àite trì-thoiseachail. Bidh luchd-tadhail a' gluasad tro raointean cuspaireil, a' gabhail a-steach preas de dh'aodach comharraichte agus preasa-bìdh cidsin làn de Fido Flakes. Am measg feartan eile tha àite fuarachaidh frids, lìontan-crochaidh airson fois a ghabhail, balla dùdaileachd eadar-ghnìomhach, ceòl socair agus samplachadh toraidh. Bidh an suidheachadh ioma-mhothachail a' toirt cuireadh do dh'aoighean gabhail air fois agus a' toirt beatha do theachdaireachd na h-iomairt.
The Recognition
About the Duais Umha A' Design Award
Tha Fido Dido House by 7UP Free Prìomh Ghnìomh: Stàladh Branda Eòlas-turais air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Fido Dido House by 7UP Free Prìomh Ghnìomh: Stàladh Branda Eòlas-turais na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Fido Dido House by 7UP Free Prìomh Ghnìomh: Stàladh Branda Eòlas-turais a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
- Inspiration
- Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.
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