Game Fuel PRO-AM Consumer Experience Dealbhadh Tachartais Beò by PepsiCo Design and Innovation

Game Fuel PRO-AM Consumer Experience Dealbhadh Tachartais Beò by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Duais Òir A' Design Award in Dealbhadh Thachartasan agus Thachartasan Competition Category.

ÒrTachartas· 2020

Game Fuel PRO-AM Consumer Experience Dealbhadh Tachartais Beò

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

Duais Òir A' Design Award Winner in Tachartas Category

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Verified Award Winner

Verify Award Status for #100581

View at A' Design Award Press Release Award Badge

Colors

The Design

About Game Fuel PRO-AM Consumer Experience Dealbhadh Tachartais Beò

B' e tachartas geamachaidh beò a bh' ann an Game Fuel PRO-AM a chaidh a chruthachadh airson branda dibhe agus a chaidh a chraoladh gu luchd-amhairc aig an taigh. Chuir an tachartas geamairean proifeasanta còmhla ri daoine ainmeil gus modh geama dhà-an-aghaidh-dhà ùr a thaisbeanadh agus gus canastair dibhe ùr a chur an aithne. Chaidh seata an stiùidio a shoillseachadh ann an dearg agus gorm, prìomh dhathan a' bhathair, gus buaidh dhràmadach a chruthachadh agus gus an dà sgioba a sgaradh bho chèile. Thug clò-ghrafachd dàna agus dathan làidir mìneachadh ùr-nodha air geamachadh don àite. Chaidh an seata a dhealbhadh gus a bhith soilleir ri fhaicinn air an sgrion rè a' chraolaidh.

The Recognition

About the Duais Òir A' Design Award

Tha Game Fuel PRO-AM Consumer Experience Dealbhadh Tachartais Beò air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Game Fuel PRO-AM Consumer Experience Dealbhadh Tachartais Beò na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Game Fuel PRO-AM Consumer Experience Dealbhadh Tachartais Beò a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
Inspiration: The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.

Read the Press Release