Daikure Brand Identity Postaer by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Sanasachd, Margaidheachd agus Conaltraidh Competition Category.

UmhaSanasachd· 2020

Daikure Brand Identity Postaer

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Duais Umha A' Design Award Winner in Sanasachd Category

12,920

Verified Award Winner

Verify Award Status for #101065

View at A' Design Award Press Release Award Badge

Colors

The Design

About Daikure Brand Identity Postaer

Is sreath postaer é Aitheantas Branda Daikure a cruthaíodh do chuideachta déantúsaíochta Seapánach sa tionscal trom. Is iad fíor-fhostaithe na cuideachta a fheictear mar mhúnlaí. Cuireann súile soiléire agus socair dírí agus ceardaíocht in iúl. Cuireann staid choirp na múnlaí dánacht sa ghairm in iúl. Tugann na haghaidheanna le fios go bhfuil taithí fhada agus iontaofacht ann. Tacaíonn an codarsnacht idir solas geal agus gorm dorcha le luachanna an bhranda maidir le gairmiúlacht, aird ar mhionsonraí agus ceardaíocht. Tá na híomhánna deartha chun fuinneamh láidir agus daingean a chur in iúl.

The Recognition

About the Duais Umha A' Design Award

Tha Daikure Brand Identity Postaer air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Daikure Brand Identity Postaer na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Daikure Brand Identity Postaer a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The posters expressed the craftsman attitude from Japanese culture and show Japanese heritage attitude, innovation for high technology and superb performance and amazing welding technique.
Tags: Daikure, Manufacturing, Poster, Japan, JBBC
Production Technology: The clear and steadfast eyes expressed the attitude of focus and craftsmanship, and posture of models expressed the breakthrough and boldness in profession. In addition, the facial expression showed the experience from old heritage regarded as trustworthy and depended. Contrast of the light arrangement and dark blue were in consistent with the brand values as professional, detail-oriented and craftsmanship. The picture was designed to reveal with strong and solid energy.
Design Challenge: One challenge was to take perfect shot with these two gentleman who were real staffs in Daikure but they did wonderful job. The other challenge was to show the craftsmanship and welding technique in the same design.
Research: Jbbc conducted many deep interviews with employees and clients of Daikure in Japan. The design concept was developed from the feedback from both parties.
Inspiration: "Though people may regard us as old school, for the past 60 years, this is the way we work, insisting in every detail and making every machinery product as the only handmade craft piece in the world. The attitude is in our blood as a Japanese and that's the reason why we can keep Daikure in the position as one of the world leading company in this category" said by Chief Officer of Operation in Daikure.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019
Image Credits: Jblossom Branding Consultancy Co., Ltd