KitKat Chocolatory Tha Dealbhadh Taobh A-Staigh Malairteach by Justin Vinet - Model/ctzn is a highly esteemed winner of the very prestigious 2020 Duais Òir A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.
ÒrTaobh a-staigh· 2020
KitKat Chocolatory Tha Dealbhadh Taobh A-Staigh Malairteach
Client: Unique Store Fixtures
Duais Òir A' Design Award Winner in Taobh a-staigh Category
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The Design
About KitKat Chocolatory Tha Dealbhadh Taobh A-Staigh Malairteach
A ’riochdachadh a’ bhun-bheachd agus a ’bhrand iomlan ann an dòigh ùr-ghnàthach tro dhealbhadh an stòr, gu sònraichte airson margaidh Chanada agus clientele Yorkdale. A ’cleachdadh eòlas pop up a bh’ ann roimhe agus àiteachan eadar-nàiseanta gus an eòlas iomlan ùrachadh agus ath-bheachdachadh. Cruthaich stòr ultra-ghnìomhach, a dh ’obraicheadh gu math airson àite trafaic àrd, toinnte.
The Recognition
About the Duais Òir A' Design Award
Tha KitKat Chocolatory Tha Dealbhadh Taobh A-Staigh Malairteach air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi KitKat Chocolatory Tha Dealbhadh Taobh A-Staigh Malairteach na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh KitKat Chocolatory Tha Dealbhadh Taobh A-Staigh Malairteach a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Represent the new concept & overall brand in a innovative way through the design of the store, specifically for the Canadian market and Yorkdale Clientele.
Using the experience of a previous pop up and international locations to innovate and rethink the entire experience and program of the operation.
Create a ultra-functional store, both in the FOH & BOH, that would work well for a very high traffic, programmatically complicated space. - Tags
- pop-up, interactive, branding, experience, flagship,
- Production Technology
- The success rested upon execution and coordination of 60 custom millwork pieces. On our end, utilizing software for design development, rendering, and drawing execution, we worked through design stages rapidly, parallel pathing to expedite the process in a tight timeline. This subtle representation comes in the execution of the floor tiles, the floor inlayed messaging, custom lighting. This was to have the store resonate with the brand and have customers psychological associations be subliminal and intriguing.
- Design Challenge
- It was challenging to determine best methods to appeal to multiple demographics and stay true to brand while creating a fun experience.
The tight timeline was a hurdle but in this case because of intricate design many interrelated parts, called for coordination. There are design guidelines the needed to be followed that created additional criteria outside of standard building codes and guidelines of a project not in a mall.
The small space size added a hurdle, in the small setting all trades had to work over each other at any moment during construction. - Research
- All research was utilized from the pop-up conducted the previous year along with the insights gained from the various locations in other markets, most notably the Australian location. There was also a lot of insight gained from the information provided by the mall.
This research enabled us to understand the real-world requirements for the various functions of the store and to ensure that the space could be maximized. - Inspiration
- For Kitkat Chocolatory we were approached with the design opportunity to create the first permanent North American location. Our design concept was centered around ideas of a Chef Table and Maker Studio to ensure that the result would not only be beautiful, engaging, and interactive but would work well for the malls target and existing clientele. Technical for the project was from our extensive combined operational experience at Modelctzn in tandem with knowledge from Nestles previous popup.
- Project Duration
- The project began February 12th 2019 and finished on November 14th 2019 in Yorkdale Shopping Centre.
- Operation Flow
- The primary focus is the customer can come in and customize a Create Your Break Kitkat bar. They do this by choosing a chocolate base, choosing various inclusions, and customizing a message for the packaging. The second interaction is core to the Chef Table concept and takes place at a purpose-built area in the open kitchen section of the retail experience. The third interaction takes place as a more standard retail experience where the customer can purchase pre-made Kitkat bars and associated merchandise.
- Patents
- Copyrights belong to Nestle, 1911
- Team Members
- Design: Justin Vinet
Branding: Patricia Tay
Architecture: Steven Fong
Builder: Nilton Tavares
Millwork: Ferro Corrente
Flipboard: Jeff Nowak
Stone: Liz Margles
Lighting: Kate MacNeill
Signage: Simon Ho
Flooring: Raffaele Calafati
Furniture: Jared - Image Credits
- Photographer: One Method, 2019
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