Grundig Serenity Tha Neach-Dèanamh Tì by Mert Ali Bukulmez

Grundig Serenity Tha Neach-Dèanamh Tì by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dealbhadh Innealan Taighe Competition Category.

AirgeadInneal Taighe· 2020

Grundig Serenity Tha Neach-Dèanamh Tì

by Mert Ali Bukulmez

Client: Arçelik A.Ş

Duais Airgid A' Design Award Winner in Inneal Taighe Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Grundig Serenity Tha Neach-Dèanamh Tì

Tha Serenity na neach-dèanaidh tì co-aimsireil a tha ag amas air eòlas cleachdaidh aoibhneach. Tha am pròiseact gu ìre mhòr a ’cuimseachadh air eileamaidean bòidhchead agus eòlas luchd-cleachdaidh oir tha am prìomh amas a’ moladh gum bi toradh eadar-dhealaichte bho na toraidhean a th ’ann. Tha doca an neach-dèanaidh tì nas lugha na a ’bhodhaig a leigeas le toradh coimhead thairis air an talamh a bheir dearbh-aithne gun samhail. Bidh bodhaig beagan lùbte còmhla ri uachdar slisnichte cuideachd a ’toirt taic do dhearbh-aithne sònraichte an toraidh.

The Recognition

About the Duais Airgid A' Design Award

Tha Grundig Serenity Tha Neach-Dèanamh Tì air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Grundig Serenity Tha Neach-Dèanamh Tì na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Grundig Serenity Tha Neach-Dèanamh Tì na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Serenity is a contemporary tea maker that focuses on joyful user-experience. The project mostly focuses on aesthetic elements and user experience as the main aim suggests product to be different from the existing products. The dock of the tea maker is smaller than the body which allows product to look over the ground that brings unique identity. Slightly curved body combined with sliced surfaces also supports the unique identity of the product.
Dimensions & Packaging: 173mm(max.) x 250mm(max.) x 260mm
Tags: Tea Maker, Contemporary, Minimal, Simple, Home Appliances, Grundig
Production Technology: • Body: Polypropylene(PP) / Injection Moulding
• Handle, lid and dock: Xenoy (PBT+PC) / Injection Moulding
Design Challenge: Finding the unique and simple form for the product was the most challenging but at the same time most joyful part for me. I had to make too many sketch models and mock-ups to refine the design language to make it as simple as possible.
Research: The project was mostly focused on aesthetic elements and user-experience. The research was focused on user-experience, working principles for tea makers, components but mostly it was sketch modeling. I needed to make lots of sketches to find the most simple and unique form solutions. Literature reviews about user-experience made in detail to be able to apply good solutions regarding consumers. I had to make lots of conversations with engineers that allowed me to design the product considering production and electronics. Also focus groups made supported with interface mock-ups to get feedback from tea maker users.
Inspiration: The inspiration of the project comes from retro/futuristic style combined with Scandinavian simplicity. I aimed to design an aesthetically noticeable product combined with joyful user-experience.
Project Duration: The project started in January 2019 and finished in May 2019. The project is an internship project that took place when working for Arçelik Group in Istanbul/Turkey.
Operation Flow: The lower section is for boiling water it stands on the dock which connects to power. Upper section is for tea. The interaction point of the product is the lower handle. Led dots on the handle gives feedback to the user about the operation.
Patents: Copyrights belong to Arçelik A.Ş, 2019