Use What Moves You ’ Ann An Iomairt A-Muigh by Pancho Gonzalez and Cristian Chavez is a highly esteemed winner of the very prestigious 2020 Duais Iarainn A' Design Award in Dealbhadh Sanasachd, Margaidheachd agus Conaltraidh Competition Category.
IarannSanasachd· 2020
Use What Moves You ’ Ann An Iomairt A-Muigh
by Pancho Gonzalez and Cristian Chavez
Client: Inbrax
Duais Iarainn A' Design Award Winner in Sanasachd Category
Verified Award Winner
Verify Award Status for #103847The Design
About Use What Moves You ’ Ann An Iomairt A-Muigh
Tha an dealbhadh seo, a’ cleachdadh trì suidheachaidhean làitheil de dhaoine a’ cleachdadh an subway gu dairio, a’ nochdadh mar a bhios daoine gu tric a’ cleachdadh thoraidhean a dh’ fhaodadh iad a cheannach anns a’ bhùth cuimhneachaidh fo-thalamh. Tha an dealbhadh seo a 'toirt cuireadh do bhith a' cleachdadh stuthan metro (lèintean-t, mugaichean, botail, dèideagan, msaa) gach latha, gan cleachdadh aig àm sam bith den latha agus ann an suidheachadh sam bith. Mar eisimpleir, ann an aon de na dealbhaidhean a chaidh a thaisbeanadh, chithear boireannach a ’caitheamh lèine fo-thalamh ann am plaza, gu math socair agus toilichte. Tha an dealbhadh a’ feuchainn ri cuireadh a thoirt dhaibhsan a tha ga fhaicinn gus toraidhean an t-subway a thoirt a-steach mar fhasan ùr.
The Recognition
About the Duais Iarainn A' Design Award
Tha Use What Moves You ’ Ann An Iomairt A-Muigh air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Use What Moves You ’ Ann An Iomairt A-Muigh na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Use What Moves You ’ Ann An Iomairt A-Muigh airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Like the London Underground that has its own souvenir shop, the Santiago de Chile Metro launches Bazar Metro, the official store where all people from Santiago can find Metro products such as: t-shirts, mugs, bottles, cups, among many others.
- Dimensions & Packaging
- OOH inside the subway.
- Production Technology
- Photography, Illustrator & Photoshop
- Inspiration
- Every day, millions of Santiaguinos use the Santiago Metro to get to their destination, that is, they use the Metro every day and taking the verb to use was an invitation to all those Santiaguinos to use the Metro literally, I mean who use a Metro bottle, a shirt or a mug. Everything under the concept Use It.
- Team Members
- Cristián Chávez
Jorge Fajardo
Neil Arce
Pancho González
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