Beauty United Space Dealbhadh Taobh a-staigh Salon by John Sun and Renee Zhu

Beauty United Space Dealbhadh Taobh a-staigh Salon by John Sun and Renee Zhu is a highly esteemed winner of the very prestigious 2020 Duais Òir A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.

ÒrTaobh a-staigh· 2020

Beauty United Space Dealbhadh Taobh a-staigh Salon

by John Sun and Renee Zhu

Client: DDDD Creative Company

Duais Òir A' Design Award Winner in Taobh a-staigh Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Beauty United Space Dealbhadh Taobh a-staigh Salon

'S e salon fuilt is maise a th' ann am Beauty United Space, suidhichte ann an Wuhan, Sìona. Tha an taobh a-staigh a' còmhdach mu 220 meatair ceàrnagach agus a' toirt seirbheisean gearradh fuilt, stoidhleachadh agus maise-gnùise còmhla ann an aon àite. Tha prìomh dhathan dearbh-aithne a' bhranda a' sgaradh nan raointean agus a' cruthachadh eadar-dhealachaidhean làidir dhathan. Thathar a' cleachdadh eileamaidean eas-chruthach de bhus mar chuspair air feadh an àite. Am measg nan stuthan tha panailean terrazzo ro-dhèanta, leacagan saimeant, stàilinn gun mheirg le sgàthan agus le bruisidh, agus cathraichean plastaig air am moladh. Tha raointean eadar-ghnìomhach agus taisbeanaidhean thoraidhean a' cuideachadh luchd-tadhail gus am branda a thuigsinn.

The Recognition

About the Duais Òir A' Design Award

Tha Beauty United Space Dealbhadh Taobh a-staigh Salon air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Beauty United Space Dealbhadh Taobh a-staigh Salon na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Beauty United Space Dealbhadh Taobh a-staigh Salon a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designers adopted the main colors of the brand visual identity to divide spaces so as to form a dynamic color collision. Moreover, personalized modern elements are extracted from "bus", helping to create eye-catching visual effect. Topical and interesting interactive spaces, store appliance attract customers who pursue innovative things. Meanwhile, related products are also displayed here, giving guests a new immersive experience and then better understanding the brand meaning.
Dimensions & Packaging: About 220 square meters.
Tags: Hair and beauty salon, theme space, fast modeling, fashionable life, immersive experience space, one-stop solution
Production Technology: Prefabricated terrazzo panel, prefabricated colored terrazzo panel, cement tile, mirrored stainless steel, brushed stainless steel, fluorocarbon paint metal tube, HDPE modeling chair, convex mirror prop.
Design Challenge: The designers hoped to create a more comfortable way to show the DNA of BUS by utilizing and developing bus elements in the commercial space with beauty fatigue, rather than just arranging an carriage in a concrete way. And they selected materials within limited types to express the design concept.
Research: Taken "Bus" as the concept, the design creates a customer-friendly brand story that they can easily understand. At the same time, simple references are used to bridge customers and the brand. Besides, apart from pronouncing and remembering easily, the brand name has other advantages: the starting point of topics and the guiding direction of marketing and others.
Inspiration: The brand name is derived from its brand positioning: a birthplace of fashionable life. It aims to invite guests to discuss together the magic and secret of being beautiful, from hairstyle, makeup to life. "B.U.S Hair and Beauty Salon" takes "BUS" as the carrier to advertise its key values: economical, convenient and customer-friendly, which are essential elements of daily life. The design uses abstract elements of bus to bring about more topics.
Project Duration: The project started in March 2019 and finished in December 2019, and was located in 2F, Hanjie Wanda Plaza, Wuhan, Hubei, China.
Operation Flow: B.U.S hopes to give an one-stop solution about haircut, modeling and makeup for the young people. Based on that, the designers came up with the design concept that customers would get a "ticket key" when they enter BUS, and after the modeling they can take photos uploading to the Cloud, and get the photo when paying the cash. The whole process can improve the user experience of "taking the bus" and makes the consumption action more interesting.
Team Members: Interior Design: DDDD Creative Studio
Interior Creative Director: John Sun
Project Manager: Renee Zhu
Design Development & On-site Technology: Herb
Brand Positioning: Creative Fiber Consulting
VI Design: Juke Creative Design Studio
Designer: CHRISTOPHE BRANCHU
Image Credits: Photographer: Sensor Images