Heaven Gaia Taobh a-staigh Bùth Fasan by Zhenhua Luo, Gongpu Zhao and Yanli Zhang

Heaven Gaia Taobh a-staigh Bùth Fasan by Zhenhua Luo, Gongpu Zhao and Yanli Zhang is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.

AirgeadTaobh a-staigh· 2020

Heaven Gaia Taobh a-staigh Bùth Fasan

by Zhenhua Luo, Gongpu Zhao and Yanli Zhang

Client: Heaven Gaia

Duais Airgid A' Design Award Winner in Taobh a-staigh Category

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Colors

The Design

About Heaven Gaia Taobh a-staigh Bùth Fasan

'S e taobh a-staigh prìomh-bhùtha a th' ann an Heaven Gaia a chaidh a dhealbhadh airson brannd fasan sòghail ann an sgìre nan ealan ann am Beijing. Tha a' bhùth a' còmhdach 800 meatair ceàrnagach agus a' toirt taic do dhèanamh aodaich gnàthaichte agus taghadh aodaich. Tha staidhre shnìomhach san lobaidh a' leigeil leis an àite gluasad bho mhodh reic gu modh taisbeanaidh, gus an urrainn do ghluasad air na staidhrichean a bhith na phàirt de thaisbeanadh catwalk. Tha fiodh agus uisge air an cleachdadh mar phrìomh chuspairean. Tha an t-uisge air a shamhlachadh le teicneòlas didseatach, agus tha an t-eas a' cruthachadh cùl-raon airson an aodaich. Tha dà thaisbeanadh uinneig a' ceangal an taobh a-staigh agus an taobh a-muigh.

The Recognition

About the Duais Airgid A' Design Award

Tha Heaven Gaia Taobh a-staigh Bùth Fasan air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Heaven Gaia Taobh a-staigh Bùth Fasan na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Heaven Gaia Taobh a-staigh Bùth Fasan na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art. Grace and power can be felt when communicated with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. The experience here should be made pleasant.
Dimensions & Packaging: 800 sqm
Tags: shift from sales to show mode, a tribute to the designer Coco Chanel,reminiscent of fashion masters of a past era, "waterfall" serves as a background for the clothing
Production Technology: digital simulation of wave, cast concret, CNC
Design Challenge: I can feel both grace and power when I communicate with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. How can this space be made classic? Secondly, the process of bespoke dressmaking and selecting outfits is time consuming. How can this experience be made pleasant?
Research: This is a flagship of Heaven Gaia. Gaia is a luxury fashion brand which has been extremely active worldwide in recent years. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can shift from sales mode to show mode. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing.
Inspiration: Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can thus shift from sales mode to show mode. Two elements, wood and water, are representatives of the East. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing. Two types of window display are made to create an interaction between the interior and the exterior.
Project Duration: The project started in April 2019 and finished in December 30 2019 in Beijing.
Operation Flow: Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. This store has an area of 800 sqm and is located in the art district in Beijing. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art.
Team Members: Zhenhua Luo, Gongpu Zhao, Yanli Zhang, Qianxuan Niu, Xiuwen Xiao, Changxin Tian, Yongcheng Xia, Liang Zhao and Ming Zhang
Image Credits: Photographer: Simon Wu