Yes Thai Fusion Bistro Dealbhadh Taobh a-staigh Taigh-bìdh by Hejidesign

Yes Thai Fusion Bistro Dealbhadh Taobh a-staigh Taigh-bìdh by Hejidesign is a highly esteemed winner of the very prestigious 2021 Duais Umha A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.

UmhaTaobh a-staigh· 2021

Yes Thai Fusion Bistro Dealbhadh Taobh a-staigh Taigh-bìdh

by Hejidesign

Client: Hejidesign

Duais Umha A' Design Award Winner in Taobh a-staigh Category

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yes Thai Fusion Bistro Dealbhadh Taobh a-staigh Taigh-bìdh

Is e Yes Thai Fusion Bistro taobh a-staigh taigh-bìdh a tha suidhichte ann an Shenzhen. Tha an doras a-steach air a sgeadachadh le mosàig dhubh fhìor-ghlan, cùl-raon fìnealta a tha a' tarraing an aire chun an suaicheantais Yes Thai, aig a bheil oirean litrichean toinnte a chuireas cànan Thai an cuimhne. Tha solais LED lùbach a' snìomh thairis air a' mhullach, a' dùsgadh ìomhaigh de sholais a' dannsa air uachdar aibhne ann an Thailand. Tha mullach claon a' còmhdach an raoin shuidheachaidh. Tha sgeama dathan simplidh dubh, geal is glas a' nochdadh dòigh-beatha nuadh mion-fheumach. Tha an dealbhadh a' cothlamadh stoidhlichean nuadh is traidiseanta Thai.

The Recognition

About the Duais Umha A' Design Award

Tha Yes Thai Fusion Bistro Dealbhadh Taobh a-staigh Taigh-bìdh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Yes Thai Fusion Bistro Dealbhadh Taobh a-staigh Taigh-bìdh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Yes Thai Fusion Bistro Dealbhadh Taobh a-staigh Taigh-bìdh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yes Thai is pays tribute to the modern and the traditional, entwining the commonalities and differences between the two into a distinctively fresh design and creating an atmosphere that simply feels alive.
Dimensions & Packaging: The visual identity, designed by JUKE Creative Design, uses abstract silhouettes of tropical vegetable and fruit, conjuring the feeling of relaxing on the beach and listening to the sounds of the waves.
The bar area, serving mixed drinks to both inside and outside seating areas, stays true to the overarching brand identity, decorated with silhouettes of tropical fruit, white paint, and stainless steel framing.
The brand identity is designed using an open framework, displaying the contrast between brightness and shadow, while also maintaining the vibrancy of open space.
Tags: hejidesign, thai, restaurant, lounge bar, shenzhen, led
Production Technology: The entrance is decorated with a pure black mosaic, serving as a subtle backdrop that draws attention to the Yes Thai logo, which incorporate s elements of the Thai language through the curled edges of the letters Y, T, and I. The lounge area complete with a sofa, chairs, and tropical plants adds to the overall modern vibe of the restaurant.
The abstract black and white pattern that covers the floor is also reflected in the ceiling. The LED lights augment the unconventional look of the reflected pattern by illuminating it with a purple glow. Curving LED lights wind across the entire surface of the ceiling, evoking an image of lights dancing on the surface of the Menam River in Thailand.
A slanted ceiling covers the seating area, decorated with the faint shadows of trees, makes diners feel as if they are enveloped under the canopy of a river cruise.
Bright blue lights form the sentence Same, same, but different, a sentence all too familiar to anyone who has travelled to Thailand.
Design Challenge: How to pay tribute to the modern and the traditional, entwining the commonalities and differences between the two into a distinctively fresh design and creating an atmosphere that simply feels alive.
Inspiration: Hejidesign used a black and white backdrop to define the overall style of the restaurant, while also integrating Southeast Asian elements, combining modern and traditional Thai styles to create a young and vibrant atmosphere.
A simple black, white and grey color scheme gives a nod to the modern attitude of a minimalistic lifestyle, and is consistent with the current trend towards natural foods and unpolluted spaces.
Project Duration: The project started in December 2019 and finished in May 2020 in Shenzhen.
Patents: Hejidesign
Team Members: Yan Chen, Fengmao Hsu, Anqin He, Wanjun Xie, Xiran Huang, Yiluo He
Image Credits: Hejidesign