Town Longquan Tower Liquor Pacadh by Jin Tao He is a highly esteemed winner of the very prestigious 2021 Duais Umha A' Design Award in Dealbhadh Cuingichte agus Gnàthaichte Competition Category.
UmhaDeasachadh Cuingichte· 2021
Town Longquan Tower Liquor Pacadh
by Jin Tao He
Client: Shantou Datianchao Brand Planning Co., Ltd.
Duais Umha A' Design Award Winner in Deasachadh Cuingichte Category
Verified Award Winner
Verify Award Status for #107515The Design
About Town Longquan Tower Liquor Pacadh
Bidh an dealbhadh a’ cleachdadh bun-bheachd an tùir gus an cruthachail a dhèanamh, an sin fìon sònraichte ann an cumadh botal air a chuir a-steach do thùr, ann an Sìona chan eil “trì gun cuirm” anns a bheil brìgh barrachd air trì, dà charaidean, ag òl fìon chan eil e brèagha. Tha neach a tha na shuidhe ann am meòrachadh air mullach mullach botal a’ ciallachadh gu bheil fìon chan ann a-mhàin airson faochadh bròin, ach cuideachd airson introspection tro bhlasad fìona.
The Recognition
About the Duais Umha A' Design Award
Tha Town Longquan Tower Liquor Pacadh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Town Longquan Tower Liquor Pacadh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Town Longquan Tower Liquor Pacadh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
- Dimensions & Packaging
- no
- Tags
- Liquor and Spirits；Small bottle of wine
- Production Technology
- NO
- Design Challenge
- I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
- Research
- In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
- Inspiration
- Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
- Project Duration
- The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
- Operation Flow
- no
- Patents
- NO
- Team Members
- Designer:Fanggui Chen
- Image Credits
- NO
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