3 Mobile Lifestyle Store Príomhfheidhm: Dearadh Intí Miondíola by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.
AirgeadTaobh a-staigh· 2021
3 Mobile Lifestyle Store Príomhfheidhm: Dearadh Intí Miondíola
Client: IMO design
Duais Airgid A' Design Award Winner in Taobh a-staigh Category
Verified Award Winner
Verify Award Status for #108092The Design
About 3 Mobile Lifestyle Store Príomhfheidhm: Dearadh Intí Miondíola
3 Mobile Lifestyle Store, is dearadh intí miondíola é do bhranda líonra soghluaiste i Hong Cong. Clúdaíonn an siopa 150 méadar cearnach. Ritheann stríoca dubha agus bána a chodarsnaíonn le chéile trí gach cúinne den spás. Múnlaíonn línte fiartha leathana an barra solais líneach agus patrún an urláir. Cuireann bailchríocha adhmaid tuiscint ar chomhchuibheas agus ar shimplíocht leis. Baineann an réimse seirbhíse do chustaiméirí úsáid as deighilteoirí fabraice a shúnn torann, arna spreagadh ag suíocháin aerárthaigh den chéad ghrád. Óstálann ceardlann iata le deighilteoirí gloine inoibrithe teagaisc agus is féidir léi oscailt chuig an réimse díolacháin le haghaidh imeachtaí.
The Recognition
About the Duais Airgid A' Design Award
Tha 3 Mobile Lifestyle Store Príomhfheidhm: Dearadh Intí Miondíola air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi 3 Mobile Lifestyle Store Príomhfheidhm: Dearadh Intí Miondíola na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha 3 Mobile Lifestyle Store Príomhfheidhm: Dearadh Intí Miondíola na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
- Dimensions & Packaging
- Total floor area: 150 metre square.
- Tags
- 3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
- Production Technology
- For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
- Design Challenge
- The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
- Research
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
- Inspiration
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
- Project Duration
- The project started in Match 2019 in Hong Kong and finished in July 2019.
- Operation Flow
- The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung - Image Credits
- IMO design, Bobby Wu
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