Hang Seng Bank Taobh A-Staigh Meur Bainc by Marco Choi and Yan Yik Lun

Hang Seng Bank Taobh A-Staigh Meur Bainc by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 Duais Umha A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.

UmhaTaobh a-staigh· 2021

Hang Seng Bank Taobh A-Staigh Meur Bainc

by Marco Choi and Yan Yik Lun

Client: IMO design

Duais Umha A' Design Award Winner in Taobh a-staigh Category

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The Design

About Hang Seng Bank Taobh A-Staigh Meur Bainc

Is e Banca Hang Seng meur bainc de ghinealach ùr air taobh a-staigh, suidhichte ann an Hong Kong. Tha am meur a' còmhdach 152 meatair ceàrnagach agus tha co-dhealbhachd fhosgailte, fhàilteachail aige, le solas cofhurtail agus eileamaidean fiodha blàth. Tha feartan seirbheis didseatach air an aonadh leis an taobh a-staigh, a' gabhail a-steach tiogaidean dealanach, bàr sheirbheisean didseatach agus cunntair fèin-fhrithealaidh. Faodaidh luchd-cleachdaidh tiogaid dealanach fhaighinn airson seirbheisean cunntair tro aplacaid banca-làimhe mus ruig iad. Tha am mì-dhealbhadh ag amas air ùine feitheimh sa mheur a lùghdachadh agus air bancadh a dhèanamh nas èifeachdaiche agus nas eadar-ghnìomhaiche.

The Recognition

About the Duais Umha A' Design Award

Tha Hang Seng Bank Taobh A-Staigh Meur Bainc air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Hang Seng Bank Taobh A-Staigh Meur Bainc na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Hang Seng Bank Taobh A-Staigh Meur Bainc a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
Dimensions & Packaging: Total area: 152 meter square.
Tags: Bank, bank design, e-banking, Branch design, retail design, New Generation banking
Production Technology: To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
Design Challenge: The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
Research: Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
Inspiration: The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
Project Duration: The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
Operation Flow: This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
Patents: Copyrights belong to IMO design limited, 2019.
Team Members: Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung
Image Credits: Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab