LiNing 8th Gen Stòr Suaicheanta by Yingtao Xu

LiNing 8th Gen Stòr Suaicheanta by Yingtao Xu is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.

AirgeadTaobh a-staigh· 2021

LiNing 8th Gen Stòr Suaicheanta

by Yingtao Xu

Client: Li Ning (China) Sports Goods Co., Ltd.

Duais Airgid A' Design Award Winner in Taobh a-staigh Category

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Colors

The Design

About LiNing 8th Gen Stòr Suaicheanta

Is e stòr suaicheanta airson branda spòrs a th' ann an LiNing 8mh Ginealach, a' còmhdach 2049 meatair ceàrnagach. Tha an dealbhadh a' tarraing air slighean ruith agus cùirtean ball-basgaid. Bidh am beul a' taisbeanadh bathar ruith fo chriosan solais ag atharrachadh dath a bhios a' deàrrsadh ann an ruitheam. Bidh sgrion LED aig an ionad a' cur nar cuimhne na sgrionaichean os cionn chùirtean ball-basgaid agus a' frèamachadh an taisbeanaidh ball-basgaid. Bidh uachdaran a-staigh a' cleachdadh saimeant sìmplidh, fhad 's a tha na sgeilpichean air an dèanamh de mheatailt agus stàilinn gun mheirg le crìochnachadh inneach fìoibhre gualain. Faodar na sgeilpichean a thoirt às a chèile agus an ath-chuairteachadh gus sgudal a lùghdachadh. Bidh bathar air a bhuidhneachadh ann an raointean cuspaireil soilleir.

The Recognition

About the Duais Airgid A' Design Award

Tha LiNing 8th Gen Stòr Suaicheanta air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi LiNing 8th Gen Stòr Suaicheanta na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha LiNing 8th Gen Stòr Suaicheanta na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Dimensions & Packaging: The store's area is 2049 sqm.
Tags: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Production Technology: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Design Challenge: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Research: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Inspiration: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Project Duration: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Operation Flow: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Team Members: Designer: Xu Yingtao
Designer: Yu Danfeng
Image Credits: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.