Let's play school Príomhfheidhm: Ócáid Fhéile an Earraigh by Dodamteo

Let's play school Príomhfheidhm: Ócáid Fhéile an Earraigh by Dodamteo is a highly esteemed winner of the very prestigious 2021 Duais Umha A' Design Award in Dealbhadh Thachartasan agus Thachartasan Competition Category.

UmhaTachartas· 2021

Let's play school Príomhfheidhm: Ócáid Fhéile an Earraigh

by Dodamteo

Client: 도담테오

Duais Umha A' Design Award Winner in Tachartas Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Let's play school Príomhfheidhm: Ócáid Fhéile an Earraigh

Téacs an Leabhair: Is dearadh ócáide féile earraigh é Let's Play School a cruthaíodh do pháirc théama i Seoul. Nascann an téama tús na scoilbhliana le teacht an earraigh. Cuirtear gnéithe scoile agus bláthanna silíní le chéile i suíomh na páirce téama. Áirítear san suiteáil bus scoile, clós scoile agus bóthar a théann i dtreo na scoile, áit a bhfeictear na carachtair chónaitheacha in éidí scoile. Suítear criosanna grianghraf ag roinnt pointí do chuairteoirí de gach aois. Úsáidtear adhmad, struchtúir mhiotail, bláthanna saorga agus soilsiú LED, agus cruthaíonn na soilse atmaisféar ciúin istoíche.

The Recognition

About the Duais Umha A' Design Award

Tha Let's play school Príomhfheidhm: Ócáid Fhéile an Earraigh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Let's play school Príomhfheidhm: Ócáid Fhéile an Earraigh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Let's play school Príomhfheidhm: Ócáid Fhéile an Earraigh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The focus is placed on matching school and theme park spaces, and it displays the beauty of spring that can be enjoyed simultaneously.
Through the presentation of stories, for adults, it reminds them of precious memories, and for children, it provides them with a space for creating memories.
It is reminiscent of a fun school attended by cute characters in pretty school uniforms.
For the visitors, with the background of the theme park, fun photo zones are provided.
Dimensions & Packaging: Materials like wood, paint, fomex, metal section structure, digital printing, artificial lawn and flowers, fabrics, LED lighting, LED string lights and others were used.
Adventure Meeting Plaza: Wide 8,060mm X Depth 5,170mm X Height 5,000mm
Adventure Dream Castle Photo Zone: Wide 8,250mm X Depth 2,500mm X Height 3,600mm Magic Island Main Bridge: Wide 12,000mm X Depth 62,900mm X Height 4,600mm
Tags: Spring, school, start of school, cherry blossom, spring festival, Lotte World, Roti, Let’s Play School
Production Technology: Considering the traffic of the visitors at the theme park, for key points, we pondered over ways to create interest through effects and designs. We concentrated on various forms, coloring, and equipment that could attract the attention of the visitors. Uninteresting spaces were recreated into fun spaces, and at night, LED lights were used to provide some sentimental spatial effects.
Design Challenge: Due to the nature of theme parks having to be continuously operational, the installation of each space must be completed within one night. Therefore, all structural materials were pre-tested and designed at the production site so that installation at the site can be performed conveniently. Especially, for the Magic Island Main Bridge structure, since the structure must stand independently with the curvature and incline above the existing bridge, a more discreet design was required.
Research: We have collected as much data as possible on the age groups and tendencies of theme park customers.
Escaping from everyday life and by keeping in mind the spaces that are fun and of unique colorings of experiences, the theme park was designed focusing on seasonal features and by emphasizing topics like school.
Inspiration: The theme of the Lotte World 2020 Spring Festival is school.
It is a fusion of opening and starting of school and spring which indicates the start of seasons.
New images have been expressed with the use of cherry blossoms, which represent spring, and elements that are reminiscent of school.
Taking into account the features of the theme park space, it is a formation of spatial items that can be shared by everyone regardless of age.
Project Duration: This project commenced started at Lotte World in Seoul, Korea on March 7, 2020 and was completed on June 7, 2020.
Operation Flow: The space is composed of a school bus, school yard, and the road leading to the school with Lotty and Lorry and the animal characters blending with each other. (*Lotty / Lorry : Lotte World's representative character)
At various places within the theme park, experimental spaces and photo zones are provided so that visitors can celebrate the occasion.
The visitors of the theme park are provided with fresh and unique pleasures and experiences.
Team Members: Design, Constructing: DODAMTEO
Art Director: Jaesu Choi
Client: LOTTE WORLD
Illustrator: Inhyuk Jo
Image Credits: Dodamteo, 2020