J1M5 Boutique Dealbhadh Taobh a-staigh Bùtaig by Various Associates

J1M5 Boutique Dealbhadh Taobh a-staigh Bùtaig by Various Associates is a highly esteemed winner of the very prestigious 2021 Duais Umha A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.

UmhaTaobh a-staigh· 2021

J1M5 Boutique Dealbhadh Taobh a-staigh Bùtaig

by Various Associates

Client: Various Associates

Duais Umha A' Design Award Winner in Taobh a-staigh Category

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Verified Award Winner

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The Design

About J1M5 Boutique Dealbhadh Taobh a-staigh Bùtaig

Is e J1M5 Boutique taobh a-staigh bùth fasan ioma-bhrannd de 266 meatair ceàrnagach ann an Qingdao, Sìona. Is e am baga-làimhe am bun-bheachd stiùiridh airson an dealbhaidh. Bidh na caibinéidean a' tionndadh 360 ceum aig ìre chòmhnard agus faodar am fosgladh is an dùnadh gu saor, mar sin faodaidh gach aonad a bhith na cholbh, na rèile aodaich, na uèrdrob, na seòmar feuchainn no na uinneag taisbeanaidh. Le bhith a' gluasad nan caibinéidean, atharraichear an co-dhealbhachd agus na slighean catwalk, agus fosglar raon làr fosgailte airson tachartasan pop-up agus co-labhairtean naidheachd beaga. Tha am mullach dèanta de mhìos-saimeant is stàilinn neo-mheirgeach agus falaichidh e na slighean gluasaid, an solais agus an siostam adhair-chungaidh.

The Recognition

About the Duais Umha A' Design Award

Tha J1M5 Boutique Dealbhadh Taobh a-staigh Bùtaig air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi J1M5 Boutique Dealbhadh Taobh a-staigh Bùtaig na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh J1M5 Boutique Dealbhadh Taobh a-staigh Bùtaig a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designers conceived J1M5 Boutique by taking "suitcase" as the design concept. The team combined the movable, flexible features of suitcase with the origin of multi-brand boutique, and at the same time took full account of spatial layout, circulation, colour palette and experiences, thereby working out unique spatial languages that blend logic with artistry.
Dimensions & Packaging: 1. The cabinet can rotate 360 degrees at horizontal level.
2. The cabinet satisfies needs of multipul functions, including flexible brand display, flexible cloth rails, flexible fitting room mirrors and fitting rooms.
3. The ceiling hides complex systems behind, including cabinet moving tracks, spot lighting and air conditioning systems.
4. The lighting design shows a combination of ceiling light board and PC frosted materials.
And the area of project is: 266 square meter.
Tags: buyer shop, suitcase, reflections, fashion trends, changeable space, aesthetics, flexibility, fun
Production Technology: 1. The cabinets are capable of rotating 360 degrees at horizontal level and being opened and closed casually. It has flexible cloth rails and fitting room mirror to form a multi-functional fitting room, which is made of livid wood materials.
2. The ceiling integrates with complex systems, including cabinet moving tracks, spot lighting and air conditioning systems. The ceiling is made from micro cement and stainless steel.
3. The lighting design shows a combination of ceiling light board and PC frosted materials.
Design Challenge: The ceiling is characterized by a sense of order and an structural aesthetic. It hides complex systems behind, including lighting, fire prevention system, and cabinet moving tracks, which are coordinated and integrated into a whole.
Research: Cabinets are made capable of rotating 360 degrees at horizontal level. Therefore, adjustment of a single structure will lead to the change of the entire space. Each combination of structures is a new presentation of functions and visual effects.
Inspiration: Based on the prototype of a single suitcase, various ways of use were worked out to satisfy different functions. It can be a column, a rail, a wardrobe, a fitting room, or even a display window.
This is a space with changeable structures. It can be either empty or full of columns. Various Associates broke the conventional imagination of all kinds of stores, and created a distinctive retail space for J1M5 based on functional demands and subversive design approaches.
Project Duration: The project started in April 2020 and finished in October 2020 in Qingdao, China.
Operation Flow: The position of columns can be adjusted to generate different catwalk routes and spatial patterns, so as to meet varying demands for catwalk shows. Columns are moved to two sides and combined as a matrix. In this way, the usable area of the space is maximized to serve a wide spectrum of events, such as pop-ups and small-scale press conferences of brands. All other functional areas in the store are distinctive and cater for daily shooting needs.
Team Members: Lead Designers: Dongzi Yang
Lead Designers: Qianyi Lin
Design Team: Bo Huang
Design Team: Meiyu Jiang
Image Credits: photo by: Feng Shao