Beimu Prìomh Fheum: Taobh a-staigh Bùth Bratach by Huson is a highly esteemed winner of the very prestigious 2021 Duais Umha A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.
UmhaTaobh a-staigh· 2021
Beimu Prìomh Fheum: Taobh a-staigh Bùth Bratach
by Huson
Client: Beimu Home
Duais Umha A' Design Award Winner in Taobh a-staigh Category
Verified Award Winner
Verify Award Status for #116018The Design
About Beimu Prìomh Fheum: Taobh a-staigh Bùth Bratach
Teacsa an Leabhair: Is e Beimu taobh a-staigh bùth bratach ann an Dongguan, Sìona, a tha a' còmhdach 800 meatair ceàrnagach. Tha an dealbhadh a' lagachadh taisbeanadh nam bathar agus a' cur cudthrom air an rùm fhèin, mar sin tha luchd-tadhail air an glacadh le pearsantachd an taobh a-staigh. Tha an aghaidh air a gearradh na blocaichean dubh is geal le loidhnichean sìmplidh. Ri taobh suaicheantas a' bhrand, tha aon uinneag de 3.3 meatair ceàrnagach fosgailte, a' cruthachadh seallaidh dà-thaobhach eadar an taobh a-staigh agus an taobh a-muigh. Tha dearg is dubh a' cruthachadh trannsa fada a tha a' slaodadh gluasad. Tha bùird is cathraichean de dh'ìomhaighean eugsamhail a' tabhann grunn suidheachaidhean airson coinneachadh, fois agus còmhradh.
The Recognition
About the Duais Umha A' Design Award
Tha Beimu Prìomh Fheum: Taobh a-staigh Bùth Bratach air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Beimu Prìomh Fheum: Taobh a-staigh Bùth Bratach na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Beimu Prìomh Fheum: Taobh a-staigh Bùth Bratach a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The client of Beimu flagship store hopes to further improve its brand paradigm through space design strategy.
The creative logic of a designer consists of three parts: the change of business model and the manipulation of consumer psychology under the background of the era; the uniqueness and displeasure of cultural aesthetics in the context of globalization; and the gradual design refinement technology starting from concept to form - Dimensions & Packaging
- The store is about 40M（L）*20M（W） and covers an area of 800 square meters.
- Tags
- Flagship store, BEIMU Home, Commercial Exhibition, OD·O office
- Production Technology
- designers strive to create the symbol and spirit of the brand. Through the building facade, black and white color blocks are cut out with simple lines. Beside the highlighted brand logo, only a window of 3.3 square meters is opened to form a mutual peeping relationship inside and outside. The window plays the role of "soul and eye" and sends heartbeat signals to passers-by. Red and black construct a maze of time stagnation, guiding visitors to observe and pay attention to the strangeness after alienation. On the one hand, the deliberately elongated channel serves as the adjustment and transition of emotions, and on the other hand, it further strengthens the curiosity of the first-time visitors. Mirrors, stairs, and clever use of light all connect the feelings between people and space.
- Design Challenge
- Symbol and spirit communication of brand building
- Research
- the creative logic of designers consists of three parts: the change of business model and the pinch of consumer psychology under the background of the great times, the uniqueness and unpleasure of cultural aesthetics in the context of globalization, and the gradual design refinement technology which begins with the concept of form.
- Inspiration
- Designers advocate weakening products, emphasizing space, retaining visitors with the charm of space itself, and achieving stronger business interaction. The development of the Internet has transformed space into a new space of the dual world of reality and virtual. Therefore, the design of modern commercial space not only depends on pure aesthetic judgment, but also bears the responsibility of brand identity media.
- Project Duration
- The project started in Dongguan in April 2020 and completed in September 2020, opening to the outside world.
- Operation Flow
- How to ease the antagonistic relationship between buyers and sellers is the focus of designers' thinking.
Provide multiple negotiation scenarios for visitors to choose from, the designer's purpose is to weaken the commercial characteristics of space. The combination of tables and chairs with different scales and styles shows that the space is not only a place for commercial negotiation, but also a clubhouse for old friends gathering, but also a place for leisure and rest for the surrounding residents. - Team Members
- HUSON
Zhou Yanjie
Yi Yongxian
Lin Wuyuan
Ye Bohui
Tang Xiaobo - Image Credits
- Picture#0000：photographer Ouyang yun,2020
Picture#0001：photographer Ouyang yun,2020
Picture#0002：photographer Ouyang yun,2020
Picture#0003：photographer Ouyang yun,2020
Picture#0004：photographer Ouyang yun,2020
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