Dongfangfu Cluasag by Bin Wu is a highly esteemed winner of the very prestigious 2021 Duais Iarainn A' Design Award in Dealbhadh Teacsail, Aodaich, Binneis, Pàtranan agus Clò Competition Category.

IarannTeacsail· 2021

Dongfangfu Cluasag

by Bin Wu

Client: Anhui Homchang Feather&Down Manufacture Co.,Ltd

Duais Iarainn A' Design Award Winner in Teacsail Category

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Verified Award Winner

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Colors

The Design

About Dongfangfu Cluasag

Is cluasag e Dongfangfu a chaidh a dhealbhadh gus taic a thoirt don cheann is amhach rè cadal. Tha an cluasag air a roinn ann an trì raointean aig àirdean eadar-dhealaichte: raon cadail air do dhruim, dà raon cadail air do thaobh, agus raon sìtheachaidh do chnàimh-amhaich (cervical spine). Tha raon cadail an droma agus na raointean taobh 10.5 ceudameatair a dh'àirde, fhad 's a tha an raon sìtheachaidh cnàimh-amhaich 6.5 ceudameatair a dh'àirde. Tha na lìonaidhean a' cothlamadh clòimh gèadh gheal, itean gèadh geal, agus gràinean laitis nàdarra. Tha an còmhdach air a dhèanamh de aodach cotan 100 sa cheud. Tha an uachdar concave a' leantainn cruth cuar a' chinn.

The Recognition

About the Duais Iarainn A' Design Award

Tha Dongfangfu Cluasag air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Dongfangfu Cluasag na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Dongfangfu Cluasag airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The pillow naturally fits the head shape, effectively supports the back of the brain, neck, and shoulders in proportion. It prevents the cervical spine from deforming due to uneven force. Based on the ergonomic design, it is filled with multiple different rebound materials to meet the needs of different sleeping positions for all kinds of sleepers.
Dimensions & Packaging: The height of the cervical spine soothing area is 6.5cm, filled with 150g natural Thai latex particles made by the foaming process of natural rubber. It is broken into latex particles through a professional process, which maintains the elasticity and supporting force of latex. At the same time, the natural gap between the latex particles improves the air permeability. It has good support with the cervical spine, as well as the head and neck curve.
Tags: pillow, bedroom, product, down, fabric
Production Technology: Featured a concave surface to fit the curve of the head, the back sleeping area is filled with 95% white goose down in the top and bottom, and 250g latex particles in the middle, forming the 10.5cm height. According to the ergonomic design, the three-layered three-dimensional filling provides both comfortable support and natural touch. The upper contacting layer of the back sleeping area uses 99% white goose down hand-selected by the craftsman, which breaks 800 bulkiness limit of the machine sorting goose down, reaching 920 bulkiness. The down content is measured more than 96.3%, which brings a more delicate and soft feeling.
Design Challenge: The pillow is creatively divided into three sections: a back sleeping area on the top middle, side sleeping areas on the two sides, and a cervical spine soothing area. According to the distance from the shoulder to the neck when lying on the side, the height of the side sleeping area of the pillow is 10.5cm, and the filling is 50% white goose down and 50% white goose feathers, which moderates softness and hardness, while maintain enough supporting force.
Research: Both the material and the shape design reflect the designer's meticulous care for the sleeper. With durable materials, the down pillow offers superior support and alignment year after year.
Inspiration: Inspired by ergonomics theories and optimization theory, Dongfangfu pillow starts from details and adopts upscale imported materials to provide a comfortable and healthy sleeping experience.
Project Duration: The product was designed in 2020 and it has been on the market since the winter in 2020.
Operation Flow: The pillow is divided into back sleeping area, side area and cervical spine soothing area with different height to reach a balanced structure. When sleeping on the back, the head forms a reverse traction with its own weight, which relieves the pressure on the cervical spine, relaxes the cervical spine, and stretches the healthy physiological curve of the cervical spine. The filling materials include white goose feathers and latex particles, and the cover fabric adopts 180 thread count 100% cotton fabric made in Japan, creating a soft touch and good resilience.
Team Members: Designer: Bin Wu