Beer Culture 2020 Tuairisc Taighde Margaidh le Gabriela Maria Straka

Tha Beer Culture 2020 Tuairisc Taighde Margaidh le Gabriela Maria Straka na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Sanasachd, Margaidheachd agus Conaltraidh.

UmhaSanasachd· 2021

Beer Culture 2020 Tuairisc Taighde Margaidh

le Gabriela Maria Straka

Neach-ceannach: Brau Union Österreich AG

Buannaiche Duais Umha A' Design Award ann an Roinn Sanasachd

13,726

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #118582

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Beer Culture 2020 Tuairisc Taighde Margaidh

Is tuairisc chlóite í Cultúr Beorach 2020 ar chultúr beorach san Ostair. Léiríonn an tuairisc torthaí suirbhé ionadaíoch de dhaonra na hOstaire atá 18 mbliana d'aois nó os a chionn, arna dhéanamh ag institiúid neamhspleách taighde margaidh trí agallaimh ar líne agus ar an teileafón. I measc na dtopaicí atá clúdaithe tá tábhacht speisialtachtaí beorach, nósanna óil, táirgeadh inbhuanaithe beorach, dílseacht branda agus táirgí neamh-alcólacha. Cuireann grafaicí agus siombailí simplí na figiúirí i láthair ar bhealach atá éasca le tuiscint. Tá 64 leathanach ábhair agus ceithre leathanach clúdaigh sa tuairisc.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Beer Culture 2020 Tuairisc Taighde Margaidh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Beer Culture 2020 Tuairisc Taighde Margaidh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Beer Culture 2020 Tuairisc Taighde Margaidh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
Tomhasan & Pacadh: Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700
Tagaichean: beer culture report, beer culture, beer, market research, Austria
Teicneòlas Cinneasachaidh: The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage
Dùbhlan Dealbhaidh: The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture.
Rannsachadh: The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
Brosnachadh: For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
Faid a' Phròiseict: The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
Sruth Obrachaidh: In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
Peutantan: Copyrights belong to Brau Union Österreich AG, 2020
Buill na Sgioba: Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH
Creideasan Dhealbhan: Brau Union Österreich AG