Out Here It's Dew Feachtas Fógraíochta by PepsiCo Design and Innovation

Out Here It's Dew Feachtas Fógraíochta by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Duais Umha A' Design Award in Dealbhadh Sanasachd, Margaidheachd agus Conaltraidh Competition Category.

UmhaSanasachd· 2021

Out Here It's Dew Feachtas Fógraíochta

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Duais Umha A' Design Award Winner in Sanasachd Category

20,520

Verified Award Winner

Verify Award Status for #119164

View at A' Design Award Press Release Award Badge

Colors

The Design

About Out Here It's Dew Feachtas Fógraíochta

Is feachtas fógraíochta é "Out Here It's Dew" a cruthaíodh do bhranda deoch bhog charbónaithe agus atá dírithe ar lucht taitneamh a bhaint as an aer saor i lár-iarthar na Stát Aontaithe. Spreagann an feachtas daoine chun taitneamh a bhaint as an deoch agus iad ag fiach, ag iascaireacht, ag bádóireacht agus ag siúlóireacht sléibhe. Cuireadh tús leis an bhfeachtas le tairiscint a d'aisíoc fiche dollar i dtreo ceadúnais fiaigh agus iascaireachta 2020. Chruthaigh táirgeadh grianghrafadóireachta leabharlann íomhánna mór do phointí díolacháin miondíola, do na meáin shóisialta agus d'fhógraíocht lasmuigh den bhaile. Roghnaíodh suíomh amháin chun earrach luath, samhradh agus fómhar a léiriú in aon seisiún amháin.

The Recognition

About the Duais Umha A' Design Award

Tha Out Here It's Dew Feachtas Fógraíochta air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Out Here It's Dew Feachtas Fógraíochta na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Out Here It's Dew Feachtas Fógraíochta a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
Inspiration: Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
Team Members: PepsiCo Design & Innovation

Read the Press Release