Tha Aurum Pacaideachd Duilleag Òir le LLAB Design Ltd na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Òir A' Design Award ann an Roinn Farpais Dealbhadh Sòghalachd.
ÒrSòghalachd· 2021
Aurum Pacaideachd Duilleag Òir
Neach-ceannach: Aurum
Buannaiche Duais Òir A' Design Award ann an Roinn Sòghalachd
Buannaiche Duais Dearbhaichte
Dearbhaich Inbhe na Duaise airson #120435An Dealbhadh
Mu dheidhinn Aurum Pacaideachd Duilleag Òir
'S e bogsa tiodhlaic a th' ann an Aurum a chaidh a dhealbhadh airson duilleag òir a ghabhas ithe. Tha am pacaideachd a' taisbeanadh stuth amh mar thoradh reic àrd-ìomhaigheach. Tha structar a' bhogsa a' toirt iomradh air pacaideachd seudraidh. Tha truinnsear meatailt òrail anodaichte le ainm a' bhrannd air a ghràbhaladh a' seulachadh a' bhogsa agus ag obair mar ghlas mhagnaiteach. Tha pàipear le inneach, stampadh foidhle òir agus spot UV a' cruthachadh an uachdair a-muigh. Tha rioban anns an fhillte as àirde a' cumail greimiche air a dhèanamh a dh'aona-ghnothach, gus an gabh an duilleag òir aotrom a thogail gu furasta. Tha duilleag thrìd-shoilleir a' dìon na duilleige òir foidhpe. Tha am bogsa 88 le 90 le 65 millemeatair a mheud.
An Aithneachadh
Mu dheidhinn Duais Òir A' Design Award
Tha Aurum Pacaideachd Duilleag Òir air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Aurum Pacaideachd Duilleag Òir na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Aurum Pacaideachd Duilleag Òir a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.
Air Cùl an Dealbhaidh
Pasgan Naidheachd
Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.
- Feartan Sònraichte
- Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.
- Tomhasan & Pacadh
- W88mm x D90mm x H65mm
- Tagaichean
- luxury, gold, premium, packaging
- Teicneòlas Cinneasachaidh
- As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf. Second layer is a translucent paper with brand name stamped, well protecting the prestige gold leaf, while at the same time create a higher class image for the product.
- Dùbhlan Dealbhaidh
- Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.
- Rannsachadh
- We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.
- Brosnachadh
- With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.
- Faid a' Phròiseict
- Starts in Dec 2019 to Aug 2020
- Sruth Obrachaidh
- First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)
- Buill na Sgioba
- Creative director : Mike Wong
Project director : Tryde Leung
Designer : Chang Lu William Senjau
Pàighte
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