Be:side Cafaidh agus Bòidhchead by Akitoshi Imafuku and Lily Sugiyama

Be:side Cafaidh agus Bòidhchead by Akitoshi Imafuku and Lily Sugiyama is a highly esteemed winner of the very prestigious 2021 Duais Umha A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.

UmhaTaobh a-staigh· 2021

Be:side Cafaidh agus Bòidhchead

by Akitoshi Imafuku and Lily Sugiyama

Client: Funabashiya

Duais Umha A' Design Award Winner in Taobh a-staigh Category

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Colors

The Design

About Be:side Cafaidh agus Bòidhchead

Airson dùbhlan ùr Funabashiya aig a bheil eachdraidh fhada bhon 1805 mar bhùth mochi arrowroot, bha na dealbhadairean den bheachd gu robh e cudromach tilleadh gu na freumhan aca fhèin agus spèis a nochdadh dhan eachdraidh fhada aca, agus mar sin ghabh iad ris an dàrach wisteria chomharraichte bhon phrìomh bhùth aca ann an dealbhadh an t-slighe a-steach air fad. Chan ann a-mhàin gu bheil an dealbhadh beòthail seo den t-slighe a-steach a' seasamh a-mach ann an sgìre shàmhach chòmhnaidh Aoyama agus a' tarraingt dhaoine, ach tha e cuideachd a' frithealadh mar shuidheachain a-muigh dhan luchd-cheannach aca.

The Recognition

About the Duais Umha A' Design Award

Tha Be:side Cafaidh agus Bòidhchead air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Be:side Cafaidh agus Bòidhchead na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Be:side Cafaidh agus Bòidhchead a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Funabashiya is an arrowroot mochi store with a long history since 1805, and this shop is their new conceptual shop focusing on health and beauty. The wisteria arbor at Funabashiya's flagship store became iconic to their customer.
For new challenge of our client Funabashiya which is with a long history since 1805 as arrowroot mochi store, the designers thought it is important to return to their own roots and cherish their long history. Therefore, they adopted the iconic wisteria arbor of Funabashiya's flagship store to the design of the whole entrance. Not only the dynamic design of the entrance stands out in the quiet residence area in Aoyama and caught people’s attentions, but it also functions as outside seating for their customers.
Tags: Japanese design, wisteria arbor, wood, simple
Production Technology: To emphasize the linear design, the dark grey tiles runs from the terrace to the end of the store, and it makes the store look deeper and the terrace roof inspired by the wisteria arbor more dynamic. The designers kept the interior minimum and simple to make their products stands out and carefully plan the lighting to make the space bright enough but not too plain and boring by creating contrast of light.
Inspiration: Inspiration came from the wisteria arbor at “Funabashiya” flagship store in Kameido. The wisteria arbor became iconic to their customer over the years of their history. For their new challenge, the designers thought it is important to return to their own roots and cherish their long history.
Project Duration: The project started in January 2020 and finished in July 2020 in Shibuya, Japan
Team Members: Lead Design: Akitoshi Imafuku (supermaniac inc.)
Design: Lily Sugiyama (supermaniac inc.)
Lighting Plan: Hiroshi Enami (L GROW)
Construction: Yashima Creation
Image Credits: Daisuke Shima (ad hoc Inc.)