MG iSmart Eadar-aghaidh Siostam Fiosrachaidh is Dibhearsain by Star

MG iSmart Eadar-aghaidh Siostam Fiosrachaidh is Dibhearsain by Star is a highly esteemed winner of the very prestigious 2021 Duais Òir A' Design Award in Dealbhadh Eadar-aghaidh, Eadar-obrachaidh agus Eòlas Cleachdaiche Competition Category.

ÒrEadar-aghaidh· 2021

MG iSmart Eadar-aghaidh Siostam Fiosrachaidh is Dibhearsain

by Star

Client: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Duais Òir A' Design Award Winner in Eadar-aghaidh Category

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The Design

About MG iSmart Eadar-aghaidh Siostam Fiosrachaidh is Dibhearsain

'S e eadar-aghaidh siostam fiosrachaidh is dibhearsain a th' ann am MG iSmart a chaidh a dhealbhadh airson càraichean a' bhrannd MG. Tha an eadar-aghaidh a' toirt taic do sgaoileadh margaidh ùr le fuasgladh gnàthaichte a chaidh a thogail timcheall air ceangalachd, puingean-suathaidh didseatach agus cuidichean smarta. Stiùir seiseanan rannsachaidh agus beachdachaidh còmhla ri sgioba a' bhrannd agus le luchd-ceannach anns na margaidhean targaid na sruthan-cleachdaiche. Chaidh trì bun-bheachdan eadar-obrachaidh a phrotoipeadh, agus chaidh sia stiùiridhean lèirsinneach a dheuchainn mus deach aon stiùireadh deireannach a thaghadh agus a leasachadh gu mionaideach. Tha carbadan uidheamaichte le MG iSmart air an rathad anns na h-Innseachan agus ann an Thailand.

The Recognition

About the Duais Òir A' Design Award

Tha MG iSmart Eadar-aghaidh Siostam Fiosrachaidh is Dibhearsain air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi MG iSmart Eadar-aghaidh Siostam Fiosrachaidh is Dibhearsain na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh MG iSmart Eadar-aghaidh Siostam Fiosrachaidh is Dibhearsain a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
Dimensions & Packaging: Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
Tags: Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
Production Technology: We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
Inspiration: Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
Project Duration: Timeline January 2019 until May 2019

HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
Team Members: Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.