Herism Cruinneachadh Seudaireachd by Fan Gao

Herism Cruinneachadh Seudaireachd by Fan Gao is a highly esteemed winner of the very prestigious 2021 Duais Iarainn A' Design Award in Dealbhadh Seudraidh Competition Category.

IarannSeudraidh· 2021

Herism Cruinneachadh Seudaireachd

by Fan Gao

Duais Iarainn A' Design Award Winner in Seudraidh Category

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Colors

The Design

About Herism Cruinneachadh Seudaireachd

Is e cruinneachadh seudaireachd de dh'fhàinneachan, cluas-fhàinneachan, làmh-fhailean agus bràiste a th' ann an Herism. Tha an cruinneachadh air a bhrosnachadh le innealan-obrach bhuidhnean-obrach bhoireannach a thog drochaidean is rathaidean ann an Sìona anns na 1960an is 1970an. Tha cumaidhean dàna is structaran gnìomhachais a' toirt cuimhne air an ùine sin, fhad 's a tha slabhraidhean sùbailte a' toirt iomradh air na h-iomadh àite sòisealta a th' aig boireannaich an-diugh. Tha gach pìos air a dhèanamh de dh'airgead le còmhdach òir, agus air a shuidheachadh le clachan-uasal a chaidh fhàs ann an obair-lann, a tha air an cumail às aonais spuirean. Tha Herism an dùil a bhith na shamhla air neart boireann agus air ceannach nas seasmhaiche.

The Recognition

About the Duais Iarainn A' Design Award

Tha Herism Cruinneachadh Seudaireachd air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Herism Cruinneachadh Seudaireachd na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Herism Cruinneachadh Seudaireachd airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The independent attitude and confident female image of 1960s – 1970s Chinese "Iron Girls" suffuses this collection of pieces, bridging this energy into the new generation of contemporary urban Chinese career women. Exploiting technological advances in the manufacturing of Chinese synthetic gemstones and with innovative setting too, Fan is keen to emphasise the potential of "green purchase", a more sustainable thinking within Chinese jewellery.
Dimensions & Packaging: Rings-Middle:16*15*35mm, Lower Right Ring:15*12*32mm, Upper Right:25*10*30mm, Lower Left: 31*15*35mm, Upper Left:35*20*27mm, Earring:20*18*10mm, Bracelet:125*30*3mm, Brooch: 70*22*5mm
Tags: New Iron Girls, Female Power Inheritation, Female Symbol, Rings, Bracelet, Earrings, Brooch, Sustainable, Green Purchase, Lab-Grown Gemstones, History
Production Technology: Production Process: 3d digital modelling, 3d wax print, Casting, Model modification, Stone setting, Finishing; Material: Silver with gold plated, Lab-grown gemstones
Design Challenge: Realizing the design details was the big challenge, especially the stone setting and soldering the thin chains into the hollow structure with very limit space. It was through several experiences to figure out the best angle to set the stone into the metal body without any prongs in this collection which could reflect the insight of power.
Research: The research concentrated on the historical background of Chinese iron girls and the purchasing behavior of new career female from interview with iron girls, internship in Marie Claire China, case studies, books, journals, online articles and relevant market data. The research showed the potential of the group of target market and the sustainable purchase behaviour in jewellery market. All the research promoted the development of the project and completed the project in the academic way.
Inspiration: All the design ideas are inspired from the working tools used by the 1960s –1970s all women manual work brigades who helped build the bridges and roads that are the foundations of modern industrialised China. This jewellery collection offers new symbols of female power and self-determination, encouraging the contemporary young generation, Fan's peers, to pursue their personal values bravely.
Project Duration: The project started in October 2017 in London and finished in May 2019, and was exhibited in Central Saint Martins Degree Show in June 2019 and was awarded as Merit. In 2020, the project was invited to participate the opening exhibition in An+ Art&Design Museum Shenzhen, "Living Fantasy Young Designer Exhibition", by China Design Centre. The production was finished in China.
Operation Flow: Based on the historical background of Chinese iron girls in 1970s. It was a turning point that Chinese female started to get involve into workplace. The design combines the past (stone setting without prongs, bold shape, industrial structure evokes wearers the powerful and tough attitude of iron girls) and the present (flexible chains reflect multi social roles of female). It emphasises the experience and value of iron girls and bridges with the new iron girls. The jewellery for them is the symbol of female power.
Image Credits: Image1,3,4,5
Photographer: Fan Gao
Image 2
Photographer: Hang Zhang
Model: Syrain
Stylist: Fan Gao