L’Amour Red Packet Boxset Pasgag Dhearg by Alex King

L’Amour Red Packet Boxset Pasgag Dhearg by Alex King is a highly esteemed winner of the very prestigious 2021 Duais Iarainn A' Design Award in Dealbhadh Bathar Thìodhlacan Competition Category.

IarannBathar Thìodhlacan· 2021

L’Amour Red Packet Boxset Pasgag Dhearg

by Alex King

Client: A&J Design

Duais Iarainn A' Design Award Winner in Bathar Thìodhlacan Category

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Colors

The Design

About L’Amour Red Packet Boxset Pasgag Dhearg

Tha am bogsa phasgagan dearga seo a' toirt a-steach 16 pasgag dhearg a tha a' comharrachadh fortan agus iomlanachd ann am beatha. Faodaidh ceannaichean taghadh à 26 dealbhadh eadar-dhealaichte agus measgachadh "A" gu "Z" a rèir ciad litrichean agus feumalachdan pearsanta. Tha tiodhlac pearsanaichte a' toirt mothachadh air sònraichte do dhaoine agus tha e foirfe airson suathadh pearsanta a chruthachadh dhaibh fhèin agus dhan fheadhainn a tha iad a' gràdhachadh. Tha e ag amas air daoine pòsta aig a bheil inbhe mheadhanach a tha ag iarraidh pasgagan dearga pearsanta a thaghadh agus an toirt do chloinn le deagh dhùrachdan.

The Recognition

About the Duais Iarainn A' Design Award

Tha L’Amour Red Packet Boxset Pasgag Dhearg air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi L’Amour Red Packet Boxset Pasgag Dhearg na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air L’Amour Red Packet Boxset Pasgag Dhearg airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
Dimensions & Packaging: Fine paper, 20cmx20cmx3cm
Tags: red packer, lai see, lucky, festive design
Production Technology: Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
Design Challenge: We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
Research: We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
Inspiration: L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
Project Duration: 6 months, Hong Kong
Team Members: Alex King
Image Credits: Alex King