Full Moon Sanasachd Meáin Shóisialta by Fabiano Dalmacio

Full Moon Sanasachd Meáin Shóisialta by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dealbhadh Sanasachd, Margaidheachd agus Conaltraidh Competition Category.

AirgeadSanasachd· 2021

Full Moon Sanasachd Meáin Shóisialta

by Fabiano Dalmacio

Client: Rothco, part of Accenture Interactive

Duais Airgid A' Design Award Winner in Sanasachd Category

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Verified Award Winner

Verify Award Status for #122999

View at A' Design Award Press Release Award Badge

Colors

The Design

About Full Moon Sanasachd Meáin Shóisialta

Is éard atá i Full Moon ná sanasachd meáin shóisialta a chruthaíodh do Guinness. Foilsíodh an íomhá i bhfotha agus i scéalta Facebook agus Instagram oíche Shamhna in 2020, nuair a bhí gealach ghorm annamh le feiceáil ar fud an domhain. Táirgeadh an íomhá trí athchóiriú agus ionramháil ghrianghraf in Adobe Photoshop. Cuireadh tagairtí gealaí ar ard-taifeach, íomhánna branda agus uigeachtaí beorach le chéile i sraitheanna chun aon phictiúr amháin a chruthú. Ba é an rún ná páirt a ghlacadh i gcomhrá domhanda le nasc simplí idir an ghealach agus gloine beorach.

The Recognition

About the Duais Airgid A' Design Award

Tha Full Moon Sanasachd Meáin Shóisialta air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Full Moon Sanasachd Meáin Shóisialta na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Full Moon Sanasachd Meáin Shóisialta na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
Dimensions & Packaging: Facebook & Instagram feed/stories.
Tags: beer, Guinness, halloween, moon, Ireland
Production Technology: The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
Design Challenge: The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
Research: Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
Inspiration: A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
Project Duration: The project was developed in October 2020 in Dublin, Ireland.
Operation Flow: The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
Team Members: Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire