I Love You From Afar Sòisealta by Alvaro Gonzalez and Renato Galecio

I Love You From Afar Sòisealta by Alvaro Gonzalez and Renato Galecio is a highly esteemed winner of the very prestigious 2021 Duais Umha A' Design Award in Dealbhadh Sanasachd, Margaidheachd agus Conaltraidh Competition Category.

UmhaSanasachd· 2021

I Love You From Afar Sòisealta

by Alvaro Gonzalez and Renato Galecio

Client: Inbrax

Duais Umha A' Design Award Winner in Sanasachd Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About I Love You From Afar Sòisealta

Aig toiseach a' phaindeimic, nuair a bha a h-uile duine fo chuarantain ann an t-Sile, bha a h-uile bùth Miniso dùinte, agus gus an dealas dhan luchd-amais aca a chumail suas, chaidh an iomairt 'Tha Gaol Agam Ort Bhon Chèin' a chruthachadh, a chaidh a choileanadh 100% air-loidhne, a' lìbhrigeadh mìltean de bheachdan gus fealla-dhà a thoirt do na luchd-cleachdaidh aca fhad 's a bha iad glasaichte a-staigh.

The Recognition

About the Duais Umha A' Design Award

Tha I Love You From Afar Sòisealta air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi I Love You From Afar Sòisealta na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh I Love You From Afar Sòisealta a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Dimensions & Packaging: Stories, Posts, Carrousels
Tags: Inbrax, Miniso, Chile, I Love You From Afar
Production Technology: Social Media, Vectorial Illustrations, Illustrator
Design Challenge: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Research: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Inspiration: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Project Duration: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Patents: Miniso, Inbrax
Team Members: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Image Credits: Miniso, Inbrax